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Community action and social media

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Barrow Cadbury Trust

Kean House

6 Kean Street

London

WC2B 4AS

United Kingdom

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The logic for community organisations to use social media seems not to be in question, and the rhetoric is insistent. Yet social media has not been adopted as widely as might have been expected. The latest study from the Third Sector Research Centre explores the gap between claims for the transformative power of social media, and its use by grassroots community groups and organisations in England. It concludes that social media makes too many demands – in terms of skills, time, and the demonstration of impact – to make its adoption sufficiently straightforward for community organisations.

This seminar explores the findings and explanations, from this and related research, and asks, to what extent is non-use or lapsed use rational? What kinds of action might be adopted to help make social media adoption by community groups more straightforward? And how might we better understand the impact of social media on ways of community organising and action?

This practical seminar is for policy makers, funders, community activists, practitioners, researchers and social media enthusiasts. It will include short presentations on

  • Community action and social media – two working papers from the Third Sector Research Centre, University of Birmingham – Kevin Harris and Angus McCabe
  • Communities and social media: the Big Local experience - Sonia Bussu, Local Trust

Followed by discussion and proposals for action.

This is a joint event organised by the Third Sector Research Centre and the Association of Research in the Voluntary and Community Sector (ARVAC) and is hosted by Barrow Cadbury Trust.

The following papers are available from the research:

This event is free and lunch will be provided. Places are limited and early booking is advised.

Date and Time

Location

Barrow Cadbury Trust

Kean House

6 Kean Street

London

WC2B 4AS

United Kingdom

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