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Communications Week Wrap Up Session: “The Role of PR and Marketing in a Wor...

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LMHQ

150 Broadway

20th floor

New York, NY 10038

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Communications Week brings together those in, and interested in, the communications, media and marketing industries. This series of Friday morning talks will explore the week's theme, "Truth in Communications," covering authenticity in digital communications and more.


Doors open at 8:30 a.m. for coffee and networking.


  • 9:00 a.m. Fireside Chat "Why Truth Matters in the Days of Fake News"

    • Interviewer: Ethan McCarty, Global Head of Employee Communications at Bloomberg

    • Interviewee: Frank Washkuch, News Editor at PRWeek

  • 10:00 a.m. Comms Week Wrap Up Panel by Affect PR “PR State of the Union: Fake News, Emerging Tech and Reputation as Currency”

    • The public relations industry is undergoing a rapid transformation - from rapidly shrinking newsrooms and the rise of fake news to emerging technology like artificial intelligence and virtual reality to the critical role of corporate reputation on the bottom line. PR pros need to fully understand the 'state of the union' in order to rise to unprecedented industry challenges and create new opportunities for the brands that they represent. The session will feature a panel of experts from public relations, academia and journalism and will cover:

    • The state of the PR industry today - the challenges and the opportunities

    • Why PR has been slow to innovate and what the future of the industry should look like

    • Why reputation is a brand's greatest currency in the age of fake news - and how PR pros can contribute to good journalism and media literacy

    • The new model for public relations strategy - including ethics, transparency and value

  • 11:00 a.m. Closing Remarks "5 Takeaways from Communications Week 2017"


Come for the networking and stay for the closing presentation from Communications Week Founder Tiffany Guarnaccia. We will cover key takeaways and hot button issues from all of this year's Communications Week events.


RSVP in advance. Space is limited.


View the week's full schedule of events at http://www.commsweek.com/schedule/

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Date and Time

Location

LMHQ

150 Broadway

20th floor

New York, NY 10038

View Map

Refund Policy

Refunds up to 1 day before event

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