$40 – $55

Communications Week New York

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The Penthouse at 85 Broad

85 Broad Street

New York, NY 10004

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Refunds up to 1 day before event

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We’ll kick off Communications Week directly addressing our 2019 theme of Value with industry experts who will provide different perspectives on the value of PR, media and marketing. Look out for speaker announcements coming soon!

Location subject to change

8:00 a.m. Registration, Coffee & Networking

8:50 a.m. Opening Remarks from Tiffany Guarnaccia, CEO & Founder, Kite Hill PR & Communications Week

9:00 - 9:30 a.m. Keynote: “Insights from the Top: How PR Can Boost Your Brand”

  • PR has the potential to boost your brand’s awareness. Hear from one of the industry’s fastest growing brands on how they're utilizing the power of PR and communications to drive traction and how they communicated value back to the executive team.

9:35 - 10:35 a.m. Panel: “How PR Aligns with Sales in the Modern Marketing Mix”

  • Future-focused communicators are meeting the growing demand to leverage earned media as a part of the sales process. With earned media being a primary vehicle for demonstrating credibility and quality, what are the best practices to adopt when aligning PR efforts with sales and marketing initiatives?

10:40 - 11:25 a.m. Fireside Chat: “2020 on the Horizon: What Are You Doing to Stay Ahead?”

  • PR, marketing and media agencies are no longer a one-stop shop. We must constantly evolve, whether through the adoption of new technologies or leveraging new platforms for communication. Today’s professionals need to be agile to be at the top of their game. Panelists will discuss why we must always have a willingness to adapt, evolve and learn from each other, including their best tips for staying ahead of the curve.

11:25 - 11:45 a.m. Refreshments and Networking Break

11:50 a.m. - 12:20 p.m. Panel: “How Non-Traditional Content Is Moving the Needle for Media Companies”

  • In recent years, non-traditional means of PR and marketing content have come to fruition including snackable content like gifs, memes and short-form video. Media companies need to attract users and advertisers, and one way to do that is through non-traditional content. Tech and media disruptors understand this formula, and our panelists will show you how it’s done.

12:25 - 1:25 p.m. Panel: “The Value of Experiences in a Digital World”

  • From influencer marketing to experiential, the world of PR now encompasses much more than media relations. Many of this year’s most successful PR campaigns centered around an omnichannel thought leadership and consumer engagement strategy that included live experiences. This panel will uncover the many ways companies can drive significant traction for ROI through leveraging events and experiences to engage key audiences.

1:30 - 2:00 p.m. Panel: “Data-Driven PR: The Power of Insights and Creativity”

  • The availability of data, especially on a mass scale, is one of the great advances in communications in recent times. As marketing and comms teams become more symbiotic, the data they use can be used to create more powerful stories, target audiences and connect with consumers. But not all data is created equal, and if you don’t have a precise understanding of what the data means, or explain the impact on a tangible part of your company, it may be better not to use it. Our panelists will share how to identify the data points that matter most to you, why you should steer clear of vanity metrics, and how to prove that your campaign has made a meaningful impact.
  • 2:00 - 3:00 p.m. Closing Networking

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Date and Time

Location

The Penthouse at 85 Broad

85 Broad Street

New York, NY 10004

View Map

Refund Policy

Refunds up to 1 day before event

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