Join us on a special date: Tuesday, February 21st
for an evening examining how the communications strategies and techniques used in the campaign have significantly changed how we as communicators do our jobs moving forward.
John Lyday, APR, Fellow PRSA
The 2016 presidential election arguably was the most contentious campaign in U.S. history. The communication strategies and tactics used during the primaries, the general election campaign, the weeks before the inauguration and the first weeks of the new administration will be studied and analyzed for years to come. While we wait for historians to chronicle the events of recent months, what communications observations and lessons can we glean that will help us communicate on behalf of our companies, organizations and clients?
Join us on Tuesday, Feb. 21, when John Lyday, APR, Fellow PRSA, takes a look back at what worked and what didn’t work over the past year. Many of us are tired of hearing about politics…but this presentation is about communications, not about politics! We’ll use real-life examples from recent months to help us understand what happened and how we can use this information going forward to become more effective communicators.
John is the principal of Lyday Communications, a firm that provides consulting, training and speaking services for corporate, education, government and non-profit clients. He has directed communications for a Fortune 500 company, a $3.4 billon community bank in Central Illinois, a statewide professional association, a county government and two large school districts. John is part of the “of counsel” network of Jackson Jackson & Wagner, a behavioral public relations and management consulting firm founded in 1956 by Patrick Jackson, a former PRSA President and a true visionary in the field of public relations.
He is an accredited professional who has been elected to the College of Fellows, an honorary organization of PRSA that is comprised of senior practitioners and educators nationwide who have made significant contributions to the public relations profession. He graduated from Northwestern University with a Bachelor of Science degree in Journalism and has taken Master’s level public relations courses through Illinois State University.
John is the 2017 President-Elect of PRSA Central Illinois and a Past President of PRSA Suburban Chicago. He’s a Past President of the Illinois Chapter of the National School Public Relations Association (NSPRA) and a Past Regional Vice President of NSPRA representing a seven-state region.
DOC Wine Bar Lombard
Tuesday, February 21, 2017
DOC Wine Bar
326 Yorktown Centre
Lombard, Illinois 60148
Networking 6 pm
Dinner & Program 6:30 pm