$15 – $25

Communications Careers in an Era of Disruption

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University of Oregon in Portland

George S. Turnbull Portland Center

70 Northwest Couch Street

Portland, OR 97209

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Organized by Mac’s List and University of Oregon, School of Journalism and Communication in Portland

How do people engage in content and connect in an era of short attention spans and media echo chambers? Disruption has changed many aspects of the modern economy, but there are few sectors more in flux than communications. Modern communications professionals must engage with audiences in constantly changing ways, creating challenges and opportunities for amazing careers.

Connecting with your audience in the age of Snapchat and “fake news” requires skills far different than those communications professionals needed just a few years ago. New digital platforms continue to alter how people take in and share information, and long-established ways of doing business no longer work.

All this disruption creates hazards for professionals in the communications, marketing, advertising and media sectors. But it also opens up real opportunities. With the right approach and skillset, you can build a sustainable career as a communicator in the era of disruption. Which will help you stand out in an ever-changing industry.

Join Mac’s List and the University of Oregon School of Journalism and Communication - Portland as we explore strategies for staying ahead of the disruption and creating career stability in the communications sector. Our diverse panel of communications and marketing leaders will share their own experiences and advise new and established professionals with approaches to thrive in this dynamic new environment.


  • Gail Baker, Senior VP, Strategic Communications, Cambia Health Solutions

  • Scott Smith, Strategy Director, Smith & Connors

  • Jess Columbo, Founder/CEO, Med|Ed Digital

  • Susanne Frank, Director of Development Communications, OHSU Foundation


  • Donna Davis, PhD, Director, Strategic Communications Master's Program, University of Oregon School of Journalism and Communications

  • Mac Prichard, Founder and Publisher, Mac’s List

What You Will Learn

  • Current challenges and future trends for communications and marketing professionals

  • Strategies for managing perpetual changes in your communications career

  • Marketable skills and winning career trajectories in today’s communications landscape

  • How to make your previous experience relevant in today’s market

  • How to ride the wave of disruptive innovation, even if you aren’t an early adopter

  • How to connect with innovative communications and marketing organizations in our region

Who Should Attend

  • Established professionals interested in social change

  • Communication professionals looking to advance their careers

  • Professionals new to the Portland job market

  • Students exploring a career in the communications

  • University of Oregon students and alumni

  • Anyone who wants a meaningful, impactful job


  • 5:30pm – 6:15pm: Networking

  • 6:15pm – 7:45pm: Panel presentation and audience questions

  • 7:45pm – 8:00pm: Networking and wrap-up

But wait… there’s more!

  • Drink tickets and hors d’oeuvres to be served throughout the event

  • All paid registrations include a complimentary paperback copy of Land Your Dream Job in Portland (and Beyond), the complete Mac’s List guide to finding meaningful and rewarding work. (Books to be delivered at the event.)

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University of Oregon in Portland

George S. Turnbull Portland Center

70 Northwest Couch Street

Portland, OR 97209

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