An effective team understands and appreciates that differences in the team will create a better result – but also recognizes that those differences can also create tension. The DISC communication styles inventory helps team members recognize – and appreciate – those differences across four primary dimensions:
- Dominance (D): individuals appreciative of a challenge. Likes to problem solve while addressing any issues calculatedly. They are realistic and rational. Value leadership roles, responsibility, and professionalism.
- Influence (I): someone that benefits from social situations as well as interactions. Emotional thinkers, they like connecting to their coworkers on a friendly personal level. Are very community and team orientated.
- Steadiness (S): a methodical person that likes to be prepared. Often does one task at a time in order to stay focused and committed to their work. Great at listening to others. Enjoys helping their co-workers with problems, deadlines, and concerns.
- Conscientiousness (C): a personality that is organized and professional. Usually pays the utmost attention to detail because they want their projects to come out perfectly and without error. Always backs up their conversations or workload with facts to support their theories. Find change discomforting and conflict unappealing.
Foundations of DISC. William Moulton Marston (1893 – 1947) first wrote about his four-quadrant behavioral model in his book Emotions of Normal People (1928). Marston identified four “primary emotions” and associated behavioral responses, which are now recognized as Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C). In his research, he looked at the behavior of individuals within specific situations to identify the styles and preferences of people as it related to those “primary emotions.’ Marston was a Harvard graduate in what was then the newly developing field of psychology. He was an author or co-author of five books.
- Better understand self and others
- Enhance personal and professional relationships
- Increased productivity and efficiency
- Reduced stress
- Improved communication
- Improved customer service
- Build more productive teams
- Learn to recognize the 4 main behavioral styles (D, I, S, and C)
- Understand strengths and weaknesses of each behavioral style
- Understand how each behavioral style is perceived by others
- Learn to appreciate different behavioral styles
- Understand what motivates individuals with different behavioral styles
- Tips to help read and respond to individual customer's/client's behavioral style
- Reduce frustration and conflict resulting from differences in behavioral style