Learn how to get your message in front of policy makers, journalist and the general public.Grounded in the latest research on science communication, this in-depth, highly interactive training will empower you communicate the relevance of your science for the audiences you most want to reach – journalists, policymakers, the public and even other scientists. In this half-day training, you’ll learn how to talk about your research -and why it matters - in clear, engaging terms. Using a tool called the Message Box, this course help you replace unnecessary details with a concise accurate message that will resonate with your audience. Through a combination of lecture and hands-on exercises, you’ll learn to:
•Identify key messages arising from your research and professional activities, with an emphasis on explaining “so what?”
•Understand the day-to-day pressures, constraints, and needs of different audiences (e.g., journalists, policymakers), and be able to refine and reframe your messages accordingly;
•Recognize and refine your use of technical jargon; and
•Provide support and feedback for peers in order to build a community of practice.
Registration REQUIRED limit 35 people. Call 850-670-7708 to register.
This course is sponsored by the Apalachicola National Estuarine Research Reserve and the FSU Marine Lab. COMPASS instructors have over a decade of experience helping scientists share their research with journalists, policymakers, and the wider world. COMPASS trainers are pioneers in the practice of science communication, with formal training in the sciences and professional experience in journalist, policy and other relevant fields.