Every time a company makes a bold public statement supporting or opposing a social or political cause or issue, I wonder what life is like on the factory floor or in the headquarters office the next day. Do employees eye one another with suspicion, wondering which side of the issue they're on? Is productivity affected? Do conflicts arise?
While studies increasingly validate the need for companies and CEOs to step out of the shadows and take a stand -- customers, investors, and even employees demand it -- nobody has addressed the impact on employees who belong to neighborhoods, churches, clubs, and other organizations that may not share the company's point of view. In fact, few organizations can claim they have 100% of their own employees for the positions they take.
Before things get out of hand, join internal communications author and consultant Shel Holtz for a revealing one-hour webinar that will introduce strategies and tactics for informing employees and building their support for corporate activism -- even if they don't agree with it.