Comms Lab DC

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National Union Building

918 F Street Northwest

Washington, DC 20004

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Event description


Comms Lab DC

For each Comms Lab, Bananatag hand-picks internal communication experts from across North America and brings them together to work with you on your most pressing internal communication challenges.

At Bananatag’s Comms Lab, industry experts will show you how to connect your creative and analytical skills to create truly memorable and impactful comms that drive success in your organization.

The sessions will include actionable advice and strategies on creativity, measurement, research, career development, and newsletter content, as well as tangible takeaways that will help you use measurement and data to become more strategic.

You’ll walk away from the event with practical strategies you can implement in your work right away, creative new approaches to age-old comms struggles, and new friends and connections that can help you along the way.

We’ve also made sure there’s plenty of time to connect with the other local IC practitioners and our experts to discuss strategy, content, implementation, and career advancement.

There will also be an opportunity to hear from Bananatag customers during our customer panel. You’ll hear all about how they are driving success in their organizations and have the chance to ask them anything about their IC strategies and experience with Bananatag.

The Schedule

  • 8.00am Attendee Registration & Light Breakfast

  • 8.30am Welcome & Icebreaker with Chuck Gose
    Meet the guest speakers, local IC practitioners and Bananatag employees and find out what you’re going to learn.

  • 8.40am Cognitive Bias and Communication with Chuck Gose
    Cognitive biases are the snap judgements our brain uses based on a variety of environment, experiential and biological factors. These cognitive biases impact how we receive communication and how we deliver it. In this session, Chuck will discuss several of the cognitive biases that communicators need to understand. It’s the perfect crossroad of communication and neuroscience.

  • 9.15am How to Write Your Newsletter Like You Give a Damn, and Why You Should with Kyla Sims
    For one week Bananatag employees received a daily newsletter. Find out what Kyla learned about creating newsletter content and the simple writing technique you can start using right away, to leave your employees wanting more.

  • 9.35am Coffee Break

  • 10.00am Your Measurement Journey
    Whether you’re just starting out with measurement or you’re well versed at interpreting the data, Chris’ approach to IC measurement offers practical advice for communicators at every stage of the journey. Bring along your burning IC measurement questions.

  • 10.35am Bananatag Customer Panel
    From the newsletter designer, to analyzing email data you’ll hear first hand from our customers about how they’re using Bananatag to improve their internal communications. Bring along your burning internal comms questions!

  • 11.05am Coffee Break

  • 11.25am Own Your Career with Tracy Imm
    Not happy with where you are in your communications career? Do you believe you can do better but not sure what you need to do differently? It’s time for you to get in the driver’s seat and OWN YOUR CAREER. This session, led by Tracy Imm, will spark ideas that will rock your communications career and give you a road map to achieving your desires.

  • 12.10pm Lunch with Bananatag

  • 1.10pm Creative Research: Not an Oxymoron! with Angela Sinickas
    Learn how to tap into both sides of your brain using creative approaches to internal comms measurement and research. In this session, Angela will show you how to apply creative concepts and use the data to become more strategic and intentional in your practice.

  • 2.00pm Round Table Discussions
    One-on-one time with the internal comms experts! Each of the presenters will host a table and you’ll have the opportunity to ask them your most pressing IC questions. Whether you want to learn more about writing employee newsletters or dive deeper into measurement and research techniques, you’ll have the chance to ask it all.

The Presenters

Chuck Gose

Chuck Gose @ChuckGose
You may remember him as the hard-hitting host of our ChuckChats series or recognize him as the ultimate procurer of GIFs on Twitter. But besides being one of the most influential voices in internal comms he is a Strategic Advisor at SocialChorus, founder of Icology and host of its associated podcast, collaborator on Elements of IC, and co-creator of The Very Hungry Communicator.

Angela Sinickas @sinickasa
Angela Sinickas, ABC is a trusted specialist and 21-times Gold Quill Award winner, known worldwide for her thought leadership, speaking engagements, and publications in the measurement and effectiveness of internal communications. Through her consultancy, Sinickas Communications, Angela creates measurably effective communications programs for her clients.

Tracy Imm @tracyi365
Tracy Imm, ABC, APR is a business communications leader, published author of Brave Girls Guide to Work that You Love and Conquer Shame + Claim Success: Three Keys to Abundance, Love and Leadership, and host of the Brave Girls with Tracy Imm podcast. Her work includes 1:1 private coaching, communications and marketing consulting, extensive public speaking, and higher education course development and instruction.

Kyla Sims @krositabanana
Bananatag's sharp-shootin' word-slinger, who's got a huge crush on internal communicators. She knows that communication is where the magic happens and loves helping individuals and organizations engage and connect through meaningful content. When she's not making googly eyes at communicators she's scouring the internet for the perfect gif or finding new ways to convert her desk into the perfect nap space.

Chris Wagner

Chris Wagner @atChrisWagner
Chris is a co-founder at Bananatag and loves to speak with communicators about their current challenges and the future of the role. He presents at conferences on strategies for success and writes articles on applying external engagement models to internal communications. When he’s not talking professional communications he’s probably debating current events with his 3-year old son.

Your Hosts

Bananatag @bananatag
Bananatag is an internal communications SaaS company that empowers communicators to design beautiful internal emails and measure engagement to create better internal comms strategies.


How much does it cost to attend?
Attendance is free once your registration has been confirmed with Bananatag. Confirming your registration is essential to secure a spot (and to make sure we arrange enough catering).

Can I extend this invitation to a colleague or another communicator?
Sure! But they will need to register via the Eventbrite page and receive confirmation from Bananatag.

What are my transportation/parking options for getting to and from the event?
The National Union Building is a 2min walk from the Gallery Pl-Chinatown Station (630 H St NW) or a 3 min walk from the Metro Center Station (607 13th St NW).

There is parking available at the LAZ Parking Garage at the Shakespeare Theater or the Colonial Parking Garage at Gallery Place. For more parking information click here.

I have an access requirement, who should I get in touch with about attending the event?
Please get in touch with our event organizer, to make any arrangements.

Will there be a recording available if I can't make it?
No, the presentations are exclusive to the event attendees.

Who will be there?
Bananatag customers and IC practitioners from the Washington, DC area.

How can I contact the organizer with any questions?
If you have any questions about the event, please email

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National Union Building

918 F Street Northwest

Washington, DC 20004

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