$12 – $20

Commercial Type presents Commercial Classics

Event Information

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Location

Location

AIGA SF

130 Sutter Street

Suite 600

San Francisco, CA 94104

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Refund Policy

Refund Policy

No Refunds

Event description

Description

2020 marks the tenth anniversary of Commercial Type, one of world’s leading independent foundries. During this decade they have released a string of what have become classic typefaces, including Graphik, Guardian, Publico, Lyon, Dala Floda, Druk and Austin. At the same time they have also issued more experimental and groundbreaking faces like Marian, Tanja and recently Orientation. During this period they have created custom typefaces for clients as diverse as the Museum of Modern Art, New York, England’s Soccer Team, Chobani, Rapha and multiple magazines and newspapers across the world.

During this period the team at Commercial Type have been exploring the history of fonts at St Bride Library in London, uncovering long forgotten classics and bringing them back to life. Finally in 2019 they launched a new foundry to release these faces, Commercial Classics. Starting off with faces from the beginning of the nineteenth century, they have created a series of diverse faces, from workhorses like the sans Caslon Doric, and the serifs Brunel and Caslon Ionic, through to some of the most radical and strange faces ever made such as Caslon Italian. The aim was always not to make perfect copies, but faces that captured the spirit of the original and to expand them for today’s users.

Commercial Type partner Paul Barnes, will tell the fascinating and exciting story of this new foundry. He will explain what inspired Commercial Type, of researching through archives, and of creating new families that offer designers a rich and varied palette of faces.

Event Schedule

  • 6:00 pm - Event starts/ Drinks and mingling
  • 6:45 pm - Presentation starts followed by Q& A
  • 8:00 pm - Event ends

About Pual Barnes

Paul Barnes is a British graphic designer, type designer, and founding partner with Christian Schwartz in the London and New York based foundry Commercial Type. Over the last ten years with Schwartz and individually he has designed a number of acclaimed custom and retail faces, from the enormous editorial Guardian family through to the more experimental such as Dala Floda and Marian. He has a particular interest in the history of letterforms, which has led to Commercial Type’s new venture Commercial Classics an exploration of reviving long forgotten and extinct typefaces.


Why Does AIGA SF Charge a Fee to Attend?

We're a 501 (c)(3) non-profit and while we would LOVE to produce free programming, San Francisco is an expensive city! All ticket fees directly support the work we do and future programming.

We want all AIGA SF programming to be accessible to those who wish to attend. To inquire about free or reduced tickets, please take a moment to fill out our scholarship form.

REFUND POLICY

We do not offer refunds. All ticket sales go directly to supporting AIGA SF programming and events.

Getting to AIGA SF

Street parking is limited and the nearest parking garage is located at Sutter & Stockton. We encourage guests to use car sharing or take public transportation. We're located blocks away from the Montgomery BART station. We cannot accommodate bikes in our space, however, secure bike parking is located at the Embarcadero BART station, a 15-minute walk to our office.

*by purchasing this ticket you agree to photo and video taken on-site at the event and release AIGA SF or its partners to use the photos/video for promotional purposes.

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Date and Time

Location

AIGA SF

130 Sutter Street

Suite 600

San Francisco, CA 94104

View Map

Refund Policy

No Refunds

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