Color Theory Meets Everyday Beauty

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Frends Beauty

5244 Laurel Canyon Blvd.

North Hollywood, ca 91607

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David Hernandez and Viviana Martin will show you all you need to know about color theory and how it applies to everyday makeup. They’ll show you how to use this knowledge to create a beautiful makeup application!


David Hernandez:

David Hernandez has been in the industry for over 20 years. Known as one of the most inspiring make-up artist educators, he loves what he does. Numerous celebrities depend on David’s creativity, a lot of you may know him as Courtney Love and Lindsay Lohan’s personal make up artist. In his career he has been involved in all facets of the industry, working in theater, TV, fashion, film, beauty, music videos, and as an educator. David has worked with David LaChapelle, Brandon Showers, Green Day, Britney Spears, Lady Gaga, Keri Hilson, Jordin Sparks, John Stamos, Bijou Phillips, and many others. His editorial work can be seen in Nylon, Latina, Harper’s Bazaar, and Vogue.

David then assumed the position as Pro Educator at Nigel's Beauty Emporium, educating staff, pro artists, and creating video content.

During this time he also worked very closely with LE MAQUILLAGE PROFESSIONNEL from Paris to create new colors and products for the American market.

Now, in addition to a robust freelance career David has filled the role as Frends Beauty's new Director of Education. Responsible for educating, organizing educational events, and assisting with store operations, David's many talents are being utilized to their full potential!


Viviana Martin:

With over 20 years of experience in the beauty industry, Viviana Martin brings an artist’s spirit to her role as Director of Pro-Artist Relations and Global Artistry for Kevyn Aucoin. Since joining the brand in 2013, Martin has married her passion for technique with a drive to bring Kevyn’s legacy to life and to women around the world.

From a young age, Martin knew that makeup artistry was her calling. At the age of 16, she enrolled in Cosmetology School, realizing her true purpose when she saw how beautiful women felt from simply enhancing their look with a little color. When she had a chance meeting with Kevyn Aucoin in the late 1990s during one of his book signings, Viviana was instantly inspired to master the techniques he had written about and would ultimately be remembered for. .

Today, Martin acts as the head artist for all Kevyn Aucoin Beauty events and backstage for NYFW and brand campaigns. She has designed looks and has been the lead artist for designers such as Lela Rose, Rebecca Minkoff, and Claire Pettibone, to name a few. In her role as brand ambassador, Viviana has been featured in such publications as Allure, Byrdie, Harper’s Bazaar, Huffington Post, and New Beauty.

First and foremost, Viviana continues to take her first piece of advice from Kevyn Aucoin with her, which is keeping a kind and humble attitude while pursuing her dreams in the beauty world of today.







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Frends Beauty

5244 Laurel Canyon Blvd.

North Hollywood, ca 91607

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