Collaborative Communities: The Key to the Future of Marketing
Thursday, July 21, 2011 from 6:00 PM to 8:00 PM (EDT)
In a recent interview with Gartner, Lisa Arthur, CMO of Aprimo, forecast that "the collaborative community is potentially the next most-disruptive trend across marketing functions." Many companies are already using communities to engage key stakeholders, research new ideas, capture feedback and bring clients together in a peer setting. The problem is that not everyone has cracked the code on how to best use these communities as game-changers for marketing.
AMA Boston is pleased to host top executives from IBM, Palladium Group, Environmental Data Resources and Farland Group who will share how they integrate the voice of the customer in their business strategies through value-based online and off-line communities.
These panelists will share how they leverage communities to deepen customer relationships, gather valuable insight, capture new ideas for product or service development, collaborate on strategies that promote business growth and more.
Director, Client Executive Marketing, IBM
CMO, Palladium Group, Inc.
Vice President, Digital and Social Media, Environmental Data Resources
President, Farland Group
Date: Thursday, July 21, 2011
Location: British Consulate, One Broadway, Cambridge, MA
Time: 6:00 – 8:00 pm ET
Registration and Networking: 6:00 – 6:45 pm
Panel Discussion and Q&A: 6:45 – 8:00 pm
This is a networking event. Please refrain from imposing unsolicited sales activities on fellow AMA members.