Actions and Detail Panel
Collaboration Roundtable: Bringing Brands & Creatives Together
Thu, March 23, 2017, 6:30 PM – 9:00 PM EDT
Save the date for this free event on Thursday, March 23 — Collaboration Roundtable: Bringing Brands & Creatives Together.
Branded content is more in demand today than ever. Additionally, today’s technology offers uncompromised high production value, with small crews and affordable gear. This panel discussion will center on creative topics such as growing industry video trends, creating content for multiple platforms, engaging audiences, and maintaining authenticity while creating effective content. Additionally, the panel will dive into the process of content creation: shooting quickly, working with small crews & lightweight equipment, and keeping within your budget. Multiple and varied perspectives will be included, with representatives from brands and agencies, as well as working DPs and other creatives. The goal is to give an in-depth look at the many decisions that to into creating successful branded content. There will also be ample time for audience Q&A with the panelists.
6:30 – 7:00pm
Meet & Greet (food & drink will be served)
7:00 – 8:30pm
Creative Panel Discussion: Creating Evocative Branded Content
Moderated by: David Robin, Educational Business Development Manager (AbelCine)
8:30 – 9:00pm
Matthew Kalish is an award-winning storyteller who specializes in the creation of compelling films, commercials, documentaries and social content. Equal parts writer, director, editor and musician his collaborations have spanned the world’s top agencies including TBWA/Chiat/Day, Droga 5, Ogilvy, Y&R, m ss ng p eces, Johannes Leonardo, 72 and Sunny & McGarry Bowen. Currently, Matthew works at Google Creative Labs where his work ranges from broadcast spots to everyday moments on YouTube and Instagram. Matthew also is the founder of Momentology Productions, which develops multimedia content and branded experiences for clients such as Nissan, H&M, Pepsi, Samsung, IBM and American Express. He currently lives in Brooklyn with his wife and 2 sons and is always in search for the next story. www.matthewkalish.com
Chris Palo is an entertainment executive who specializes in content and production development, expansion and launching. With experience in broadcast, over-the-top, internet, advertising, social, medical, financial services, short and long form narrative, he brings a unique insight to each project he takes on. Currently, Chris is the Executive Director of Video for Time Inc. where he was instrumental in the rapid, intelligent expansion of content offerings & production operations for People, Time, Sports Illustrated, Essence, Fortune and other Time Inc. properties. While straddling the line between management and production, Chris produced and directed content for clients including Aflac, General Mills and Waste Management, designed and executed mobile video course delivery for the CFP® and ChFC®, and managed major studio and post-production upgrades for Time Inc., The Wealth Channel and The American College. Educating the next generation is a passion for Chris, who has taught courses and guest lectured for the Cinema & Television department at Drexel University, The Academy of Art University – San Francisco and LeBow College of Business. www.chrispalo.com
Joseph Patel is the VP of Original Content at Vevo. In this role, he is responsible for driving the strategy and execution of Vevo’s original programming as the company embarks on an ambitious strategy for content creation in 2017. Joseph most recently served as Vice President of Content + Creative at The FADER, where he executive produced a content slate that included documentaries, scripted shorts, music videos, festival livestreams and social media. In his time with The FADER, Joseph and his team increased traffic by a whopping 380% and increased video views for original and co-branded content by nearly 700%. Prior to joining The FADER, he held leadership roles in content and programming at MTV News and Vice Media, where he supervised TV franchises for MTV and HBO. www.vevo.com
Dave Saltzman joined m ss ng p eces after several auspicious freelance projects producing for the team. Drawn by the company’s imagination, energy, and commitment to extraordinary creative work he created the infrastructure for the company’s thriving production and post production departments. With m ss ng p eces Dave has planned and overseen the execution of over 300 commercials, music videos, brand films and VR projects. In 2015 he became a Partner and recently transitioned from serving as Head of Production to Executive Producer. Before joining m ss ng p eces Dave was a freelance line producer and production manager for commercials, films and TV. He has produced or supervised production on eight independent features which have premiered at Sundance, SXSW and Tribeca and dozens of episodes of shows for cable networks like National Geographic Channel and Comedy Central. Inspired by developing smart solutions for challenging productions, Dave has led shoots of all sizes from no budget music videos shot in his apartment to major campaigns shot around the globe. mssngpeces.com
Jeff Lee is AbelCine’s National Training Manager. He joined the AbelCine team in 2009 as a Camera Technology Specialist and Trainer. In his current role, he oversees training classes and educational content creation across all three AbelCine offices. He is also a Technical Editor on AbelCine’s blog and serves as the lead technologist for AbelCine NY.