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Collaborating for Longevity Market Success

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Location

MakeOffices DC at K Street

1015 15th Street Northwest

#600

Washington, DC 20005

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Event description

Description

As more businesses enter the growing longevity market, they are quickly finding that they need insights from aging experts. The specialized knowledge of gerontologists can help businesses of all kinds to better understand the preferences and needs of older consumers. Aging experts can also work with businesses to avoid the stereotypes and misunderstandings that lead to ineffective products, undesirable services and marketing that misses the mark.

Join us for this unique networking event to explore these increasingly valuable collaborations. Stria and MBM Consulting are bringing together leaders from big business, technology and main street, along with aging experts to see how leveraging aging expertise is an invaluable part of achieving lasting longevity market success. We'll also share results from our survey of DC-area consumers: Older Consumer Perspectives on Businesses.

This engaging evening will include remarks from businesses and aging experts, interactive discussions and plenty of time for socializing.

Panelists

  • Tracey Gendron, Gerontologist, Virginia Commonwealth University

  • Surya Kolluri, Bank of America Merrill Lynch

  • William Yates, YMCA of Metropolitan Washington

  • Sheri Rose, Thrive Innovation Center

  • Todd Smith, myFamilyChannel

  • Meaghan McMahon, MBM Consulting

  • Susan Donley, Stria

Why attend?
This two-hour event is a chance to:

  • Meet new potential partners in the longevity market.

  • Hear from expert speakers from across the field.

  • Receive a free copy of Older Consumer Perspectives on Businesses survey report, findings from DC-area 50+ consumers.

  • Enjoy drinks and snacks with colleagues and friends!

Program Agenda
6:00-6:30p: Networking
6:30-7:00p Welcome & Panelist Remarks
7:00-7:30p Survey Results & Breakout Group Discussions
7:30-8p Networking & Fun!

We look forward to seeing you in DC!

(Can't join us? You can still get a copy of the Older Consumer Perspectives on Businesses survey report. Purchase a "Report-Only Registration" and we'll email you the report after the event.)

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Date and Time

Location

MakeOffices DC at K Street

1015 15th Street Northwest

#600

Washington, DC 20005

View Map

Refund Policy

No Refunds

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