Boulder Session: 12/7/16 - 9:00am - 10:30am
Location: Galvanize, 1023 Walnut St, Boulder, CO 80302
Denver Session: 12/7/16 - 12:30pm - 2:00pm
Location: Karsh Hagan, 685 S Broadway, Denver, CO 80209
December 7, 2016
Shiny Shareable Content (Content Strategy)
This class will focus on dynamic content strategy - how and why ideas get shared, promoted and passed along. Through deconstruction of recent digital ideas in brand marketing, attendees will walk away with an enhanced understanding of a brand's content mission, targets and touch points, strategies to achieve maximum reach, and the ability to create a content strategy map of their own.
Instructor: Kaleb Ruel, Director, Strategic Marketing Initiatives at Spotify
Kaleb Ruel is the Director, Marketing Strategy at Spotify. Reporting to the CMO, Kaleb identifies and manages new initiatives that lead to growth for the marketing organization - a broad role that focuses on long-term vision and strategy.
- While agency side in 2012, led the social architecture and strategy for Styld.by, Gap's digital catalog and influencer platform which is still an active strategy today, four years later. (PRNEWSWIRE: Gap's new campaign embodies optimism and energy at core of brand) (PSFK: Gap online catalog gets styled by fashion bloggers)
- Crafted Gap's strategy and response in social media to defaced advertising, resulting in 30+ articles, 20,000 social mentions and incremental lift in positive brand sentiment.(CNN: How to make love, not bigotry )(HUFFINGTON POST: Gap's ad with Sikh model Waris Ahluwalia defaced with racist graffiti, drawing incredible response from company.)
- Led the digital and social media strategy for Spotify's anticipated launch in Japan (TECH CRUNCH:Spotify finally launches in Japan, the world's second largest music marke
"Content strategy is more than just advertising -- it's the narrative and story your brand shares with the world. As consumers increasingly have more and more choices, brand love and a human connection is a must. This session will explore various methods for crafting a compelling, authentic content strategy that leaves more than just a media impression."
**For groups of 5 or over, please contact email@example.com for a discounted subscription package**