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Coding and UX for Growth Marketers

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Ironhack

Carrer de Pamplona, 96

08018 Barcelona

Spain

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  • Are you a Growth Marketer and don't know how to code?

  • Do you really understand how a web page works?

  • Do you know how to connect to an API?

  • Have you ever conducted an A/B test?

Your customers are online, that's not a secret anymore. People's attention is the most scarce resource and understanding how your audience engage online is one of the most skills you can have. Nowadays, a marketer without technical skills is like a journalist that doesn't even know how to write.

Andrew Chen said it best in his book Growth Hacking Marketing, “Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with "A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”

During this event, we are going to uncover what a Growth Hacker is and the steps you have to take to become one.

En este evento vamos a explicar bien qué es un growth hacker

Agenda:

  • 18:30 Welcome!
  • 18:40 What's Growth Hacking?
  • 18.50 What's programming and how can it help as a Growth Hacker?
  • 18:50 A Growth Hacker day to day.
  • 19:20 How to get there? An alumni testimonial about how programming helped lead the way.
  • 19.30 Other tech skills that could also help in the role.
  • 19:40 Beers and Networking.
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Date and Time

Location

Ironhack

Carrer de Pamplona, 96

08018 Barcelona

Spain

View Map

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