Ready to launch your coaching practice in 2017, but not sure where to start? Completed the UC Davis Extension or other coaching certification program, and wondering what to do next? Then this session is for you!
Come join us for a half-day workshop filled with information & activities focused on coaching business start-up, marketing, business development and building your personal foundation. There will be break-out activiites, templates, worksheets & discussions with coaching peers scheduled throughout the day.
Walk away from the session with all the paperwork ready to officially launch your business and a list of groups & organizations you've identified as relevant to build your coaching business.
There will be time for Q&A throughout, and an opportunity for networking & discussions with fellow coaches at the conclusion of the event. Please see below for a complete agenda.
Coaching Business Start-Up Workshop Agenda
- Building Your Business on Your Values
- Activity: Values Card Sort
- Business Entity Structure
- Finding a CPA & Lawyer
- Insurance & Finding an agent
- Activity: Filing Business License & DBA Paperwork
- Creating an EIN
- Business Banking & Credit Options
- Business Plan/Strategy
- Activity: Identifying your target audience & where they hang out
- Creating content
- Using LinkedIn effectively
- Social media options
- Leveraging friends & family
- Marketing vs. sales vs. business development
- Professional associations
- Networking opportunities
- Activity: Identifying partnership organizations
Post-Event Networking & Discussion
About the Instructor:
Jennifer Manuel is the Founder & CEO of Via Consulting Group, a boutique leadership development consultancy and executive coaching organization dedicated to helping Sacramento women solve their most challenging career transitions with grace.
A Sacramento native, Jennifer received undergraduate degrees in Psychology & Philosophy from Santa Clara University and her Masters in Industrial/Organizational Psychology from New York University. She received her professional coaching certification through the UC Davis Extension in November 2015.
Before starting Via in 2015, Jennifer spent 10 years in a variety of leadership roles in IBM’s Global Business Services consulting organization, where she ran award-winning global programs for Fortune 100 clients in leadership development, change management, and digital collaboration. She is an advocate for values-based growth, servant leadership, strengths-based development, and feminine approaches to management & goal-setting.