JOIN THE CNE AT THE COMMUNITY FOUNDATION AS WE HOST THE WEBINAR FOCUSED ON ENHANCING YOUR DEVELOPMENT AND FUNDRAISING STRATEGIES! WE WILL BE HOSTING THE WEBINAR IN OUR TRAINING ROOM AND PROVIDING ATTENDEES WITH LIGHT REFRESHMENTS! WE HOPE TO SEE YOU THERE!
Properly marketing your planned giving program today should not be limited to print direct mail and websites. There are new media to take advantage of in your marketing mix, email among them. But to employ email effectively in your marketing of planned gifts, you need to understand email's pros and cons and how best to use it. Done well, email marketing will help you build awareness with a new audience and reinforce your message with potential donors. In this Webinar, Andrew Palmer, PG Calc's Director of Marketing Services, will show you how to use email marketing to best advantage and discuss the pitfalls you will need to avoid along the way.