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CNE Webinar: Planned Giving Marketing for Starting/Restarting a Program
Thu, June 29, 2017, 1:00 PM – 2:30 PM EDT
Join the CNE at the Community Foundation as we host this webinar focused on program marketing. We will be hosting the webinar in our training room and providing attendees with light refreshments.
If you are starting or re-launching a planned giving program there is much to be done. From evaluating donor potential and securing board approval, to developing policies and budgets. But don’t forget the importance of “selling” your program to donors and prospective donors. In other words, you must market your planned giving program. You need to let your donors know what planned giving is and that you are available to help them create their legacy through your program. In this webinar you will learn how to create a planned giving marketing launch plan and the tactics to make your program a success during your first year and beyond.