$15 – $20

CMO's Dilemma: Leveraging Agency Partners for Maximum Success

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Location

Aberdeen Group

60 Hickory Dr

5th Floor

Waltham, MA 02451

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Refund Policy

Refunds up to 7 days before event

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How the blurring lines of advertising, PR and digital agency capabilities can be leveraged by CMOs for maximum success

Hosted in partnership by the American Marketing Association, Boston and the Public Relations Society of America, Boston.

Today, with every agency saying it is full service, CMOs are starting to ask, what exactly does full service mean? PR firms offer influencer marketing and social engagement, but so do ad agencies. Newer, digital shops say it’s all about the mix of earned, owned, paid and shared media, but where does that leave hyper-focused specialty agencies? And they all do strategy, too. Do you hire one, two, all? If you contract with more than one, what’s to stop a turf war from breaking out? If that happens, how do you have internal staff mediate? Should they?

More than ever before, CMOs have options, and everyone knows it. An agency can be hero and savior or muck-up and short-timer. It’s all on the table March 21 when two CMOs and two agency chiefs go head-to-head in a panel you won’t want to miss. Join us as the American Marketing Association, Boston and the Public Relations Society of Boston host “The CMO’s Dilemma: Leveraging Agency Partners for Maximum Success.”

Attendees will learn:

  • What’s keeping CMOs up at night in marketing and in their partners

  • Tips and strategies on maximizing the potential of your agencies today and how to hire for the future

  • Success stories and near-misses – learn how to avoid common mistakes and pitfalls

    Complimentary Wine, beer, cheese and fruit trays.

Speakers:

Donna Ayer, Senior Manager Integrated Communications

Ashley DePaolo, President, CommCreative

Monique Kelley, Senior Vice President and Global Client Experience Lead, Weber Shandwick

Christopher Murphy, VP of Marketing and Communications, Lahey Health

Moderator:

James Panagas, Business Communications Strategist, Jim Panagas Marketing & Communications

Agenda:

  • 6 pm - Registration and Networking

  • 6:30 pm -8 pm - Program


Venue Sponsor:


Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI.


Our intent data is the largest scale, most accurate and highly targeted in the market. To benefit from the data, we don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach we offer intent targeted advertising and cost per lead programs.


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Date and Time

Location

Aberdeen Group

60 Hickory Dr

5th Floor

Waltham, MA 02451

View Map

Refund Policy

Refunds up to 7 days before event

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