$30 – $75

CMO Smart - Today's CMO Agenda: Marketing at the Speed of Change

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Morningstar

22 West Washington Street

Chicago, IL 60602

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Description

We invite you to an evening of collaborative thinking with fellow senior marketing executives to discuss our rapidly changing landscape. Join some of Chicago's most dynamic marketing leaders and learn about the best practices and effective resources that are already working to drive success in the marketplace and working across the C-Suite.

Whether you are currently a head of marketing or are a CMO on the rise, CMO Smart is an invaluable opportunity to:

Discuss significant marketplace trends shaping the CMO’s agenda today and tomorrow
Hear pragmatic perspectives from a cross-section of Chicago’s most dynamic marketing leaders
Learn best practices in collaborating across the C-Suite and tapping the resources you need to achieve goals

PROGRAM TOPICS

How C-Suite Partners Get Things Done: how CMOs collaborate to set strategy and priorities that give them the foundation to be nimble about making short, long-term and business urgent decisions.
How C-Suite IT and CMO Partners Resource Ideas: how CMOs align on the IT and data platforms to support an ever-growing demand for data to fuel everything from CRM and customer experience to sales forecasting and far flung operations performance.
Managing at the Speed of Change: how CMOs can stay nimble and effective in a world where nearly every industry from milk products to artificial intelligence is facing dramatic strategic and game-altering shifts.


FEATURED KEYNOTE MODERATOR & PANELISTS


Keynote Speaker & Moderator

Kim Feil CEO of BizHive, CMO/CSO Aspire Healthy Energy Drinks and President, CMO Club Chicago

As a former CMO across multiple industries, Kim is no stranger to dynamic market forces facing today’s CMOs. She’ll share insights on the strategies marketing leaders need to adopt and master in order to thrive.

Panelist

Patrick Bernardi – CMO for Hu Friedy

With a diverse background that includes 20+ years of experience in the development and execution of strategic marketing plans in both B2B and B2C worlds, Patrick is well versed in getting things done. Prior to his role leading global brand marketing for Hu-Friedy, Patrick’s experience included marketing leadership positions with such companies as OfficeMax, Experian and Forysthe Technology, as well as agency leadership positions with Leo Burnett and Harte-Hanks. Patrick will share perspectives on the strategies he’s employed to lead a marketing evolution at a B2B brand with a century-old legacy.

Panelist

Jennifer Goodsmith - Vice President of Marketing and Communications

Jennifer has developed award-winning marketing, public relations and communications for several non-profit organizations over nearly 3 decades, with a keen eye for addressing unforeseen changes. During her tenure, she has re-aligned the Aboretum’s customer brand experience, connecting the dots from brand strategy through to day-to-day communications. Jennifer will share best practices for staying nimble while distinguishing an organization and its mission from others.

Panelist

Jonathan Copulsky – Retired Principal and CMO for Deloitte Consulting

Having worked at the intersection of brand, marketing, publishing and technology for 30 years in multiple C-level roles, Jonathan is fluent in the forces that are challenging today’s CMOs. He has authored numerous publications and spoken on tools a risk-intelligent enterprise can use to understand and survive in the new media landscape. Jonathan will share viewpoints on how marketing leaders can best adapt to manage risk and recovery in a high speed world.

5:00pm-6:00pm Networking

6:00pm-8:30pm Program



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Morningstar

22 West Washington Street

Chicago, IL 60602

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