#CMM2021 Customer Advocacy: Driving Organizational Change for Stronger CX
Event Information
About this Event
#CMM2021 - Customer Advocacy: Driving Organization-Wide Change For Stronger CX
CX and Sales Enablement Community
Facilitator: Beau Heubach, UX Designer, Gaslight
Whether you are looking into the specifics of user experience or looking at the whole of a customer experience, the goal is always the same. Our hope is to effectively architect, measure, and iteratively improve a customer’s interactions with your organization.
Organization-wide support and adoption of CX will often make or break any experience initiatives. In this #CMM2021 session, we will explore how to become a customer advocate and influence stakeholders to support company-wide focus on the user's journey.
About the Speaker
Beau Heubach is a UX designer, front-end developer, and father of six with over 15 years of experience working to solve complex usability problems and learning how to measure user experience.
Beau has successfully consulted for multiple organizations on updating branding, implementing design systems, and growing UX capabilities He loves consulting for Gaslight where he leads projects from user research through to product delivery.
This is a virtual meeting. When you register, you will receive a link to participate in the online event.
