The rise of digital platforms present massive opportunities, but one significant challenge: finding the signal in an increasingly noisy ecosystem of sites, apps, and services.
Demand side platforms, real time bidding, engagement metrics, firehoses of Twitter, Google and Facebook actions, not to mention all the third party data services - it's easy to get lost in the sea of data now available to marketers.
While all this data threatens to overwhelm us, we can't lose sight of our customers -- consumers who feel similarly overwhelmed by the choices presented by new services like Groupon, Twitter, Facebook, and Foursquare. How can we, as marketers, help our customers find signal in all that noise?
The CM Summit New York is where we bring together all these signals in two days of case studies, insightful one-on-one conversations, and compelling introductions of new products, startups, and services.
2011 confirmed speaker list:
Adam Bain - President of Global Revenue, Twitter
John Battelle - Executive Chairman, Federated Media
Liz Boone - Global Director, Digital and Social Engagements, General Motors
Rex Briggs - Founder and CEO, Marketing Evolution
Deanna Brown - CEO, Federated Media
Robert Ciccone - VP Business Apps Management, American Express OPEN
Greg Coleman - Global President, Criteo
Laura Desmond - CEO, Starcom MediaVest Group
Chas Edwards - Chief Revenue Officer, Pixazza
Carolyn Everson - VP of Global Advertising Sales, Facebook
Konrad Feldman - Co-founder and CEO, Quantcast
Matt Galligan - Co-founder and Chief Strategy Officer, SimpleGeo
Matt Goddard - CEO and Co-founder, R2integrated
Blake Irving - Executive Vice President and Chief Product Officer, Yahoo!
Casey Jones - Co-founder, BriefLogic
Susan Jurevics - SVP Global Retail CRM and Brand Marketing, Sony Corp. of America
David Karp - Founder, Tumblr
Ilja Laurs - Founder and CEO, GetJar
Antonio Lucio - Global Chief Marketing, Strategy and Corporate Development Officer, Visa
Mich Mathews - SVP, Central Marketing Group, Microsoft
Scott Meyer - Founder and CEO, Evidon
Jeremie Miller - Co-founder, Singly
Neal Mohan - VP of Product, Google
Bill Nguyen - Founder and CEO, Color
Rachael Ray - eHow Food
Donna Richardsen - Director, Global Digital Marketing, Colgate-Palmolive Company
Richard Rosenblatt - Chairman and CEO, Demand Media
Shiv Singh - Head of Digital, PepsiCo Beverages America
Tiffany Shlain - Filmmaker, Connected
Will Townsend - SVP, Senior Director, BBDO
Brian Wallace - VP Digital Marketing & Media, RIM
Will.i.am - Producer, Black Eyed Peas
Last but not least, thank you to our sponsors who make our events more robust and innovative. Blackberry, AT&T, Google, Quantcast, Demand Media, Facebook, Outbrain, Pandora, Pixazza, R2integrated, Slideshare, Yahoo!, AOL, Balloon, American Express OPEN, BriefLogic, Evidon, Marketing Evolution/Telmar, Mobile Roadie, Spiceworks, Ustream; and our partners: IAB, Mashable, ReadWriteWeb, SMAC, and paidContent.