Brand Boot Camp
What makes successful companies highly valuable and profitable?
Good products or services? Good management? Good customer service? Yes, to all of those. But there is one variable which can bring even greater value and profitability and never maxes out. It is the brand. If you own your company, when you want to sell/exit, the value of the brand is going to make up a big part of the buying price. So now is the time to build up your company’s brand. Learn in 40 minutes, the essentials of what it takes to build a true brand-centric business. Be prepared to be entertained!
Attendees will receive a coupon code for a complimentary full copy of The Good Brand book in e- format upon request.
About the Author
Michael Lasky is an engaging and entertaining speaker and an intellectual property attorney at Schwegman Lundberg Woessner, and brand strategy expert in the US and Europe. He is the author of several books including, The Good Brand - How Companies Create Valuable Brands.