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Clorox’s Faster Growth Launchpad Program

Wednesday, March 1, 2017 from 11:00 AM to 12:00 PM (EST)

Clorox’s Faster Growth Launchpad Program

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Clorox’s Faster Growth Launchpad Program

Companies everywhere are seeking ways to increase the speed of innovation, grow their businesses faster, and do so without too much risk, money, or company resources. One approach The Clorox Company has found quite effective is its Entrepreneur-focused Launchpad program, designed to let entrepreneurs do what they do best while enabling a ‘light-touch’ but meaningful engagement with its network of much smaller firms.

This complimentary live webinar, to be held Wednesday, March 1 from 11am -12 noon EST, will be moderated by Cheryl Perkins of InnovationEdge, LLC and features Ken McLellan who heads Clorox’s Entrepreneur program as part of its Technical Partnership strategy and helped start the first Launchpad program for the Burt’s Bees business unit.

He will share how this platform can work for multiple brands, categories, and business models. It is a safe way to engage with early stage, in-market entrepreneurs outside the bounds of typical M&A and licensing channels, but keeps an eye on ROI through partnering or acquisition.

Specifically he will cover:

  • How the idea was created and pitched to corporate executives. How it got approved when other inventor- and entrepreneur programs have not met expectations.
  • How Clorox promoted the program to the Naturals Community, including running a campaign, and what the ten finalists received.
  • How they tailored the program for this Business Unit, and how it might be tailored differently for other, larger business units and brands.
  • Key lessons learned, and how these lessons are being integrated into future Launchpad programs.

This is an excellent opportunity for innovation leaders and teams to attend together, ask questions, and gain insight to help create a similar program in your own organization. Sign up now – even if you can’t make the live session, you will receive the recording to listen at your convenience.

About the Session Leader:

Ken McLellanKen McLellan is Clorox’s Global Technical Partnerships Leader.  He is focused on building best-in-class capabilities to identify, nurture and manage R&D partners, to lead the R&D partnering mission, and to ultimately grow Clorox’s businesses in the marketplace through new successful partnerships.    Ken’s prior experience includes nearly ten years in open innovation and another twelve years in product supply leadership positions at both Clorox and Procter & Gamble.  He and his family reside in North Carolina, and his interests include hiking, bicycling, paddling and motorcycling. 

About the Session Moderator:

Cheryl Perkins CEO and Founder Innovationedge, LLC and former Senior VP and Chief Innovation Officer, Kimberly-Clark, is a global thought leader in strategy and innovation as well as a creative catalyst in brand-building initiatives that contribute to rewarding end-user experiences and improved business performance. She has been named a “Top 25 Champions of Innovation” by Business Week and has been recognized as a “top executive driving vision” by Consumer Goods Technology and received an “Excellence in Innovation Award” from the Asia Pacific Congress. In addition, Perkins is a passionate keynote speaker who has inspired audiences all over the world sharing her insights with C-level executives and innovation leaders about discovering design tools to deliver innovation solutions for sustainable growth.

Have questions about Clorox’s Faster Growth Launchpad Program ? Contact the organizer

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