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ClereBranding & Strategy: For Authors and Speakers

Romal Tune [RT]

Saturday, September 23, 2017 from 8:00 AM to 3:00 PM (EDT)

ClereBranding & Strategy: For Authors and Speakers

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Registration Jul 31, 2017 $175.00 $5.37
Registration after July 31st Sep 18, 2017 $220.00 $6.49

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Event Details

Many authors and speakers face challenges booking engagements in new markets and/or reaching new audiences. From branding to strategic marketing, there is a clear gap that exists between creating good content and success. The ClereBranding & Strategy (pronounced CLEAR-Branding and Strategy) Seminar will show authors and speakers how to build the right infrastructure and expand their networks to get the results they have been looking.

 This is a one-day gathering where attendees will engage in the process clarifying their message, goals, and strategy. Participants will leave with a 90 strategic action plan to expand their reach and grow their brands. Romal and Charles will assist authors and speakers with confronting their narratives, clarifying their content and constructing a plan that maximizes outcomes.

 Value for Speakers: Speaking is less about being a great orator and more the quality of your content. This seminar will assist authors and speakers in the creation oftop quality content messaging.

  • Creating a strategy
    1. Strategic Marketing and content placement - Make sure people know you’re out there and available
    2. Market place positioning to get booked – What makes you and your message different
  • Clarify your brand
    1. Clarify your brand
    2. Construct a clear message – This is you “what”
    3. Clarify and construct a clear narrative – This is your “why”
  • Clarifying you “ask” (honorarium, expectations and deliverables)
  • Construct your plan for a new way forward

 Value for Authors and Aspiring Authors: Writing a book isn’t good enough. Before you can sell your book you have to know how to tell the story.

  • Confront the obstacles in your approach
  • Clarify Your Brand and Market
    1. Market place positioning – What makes you book different
    2. Clarifying your Story – This is your “why”
    3. Do’s and Don’ts of Branding
  • Create your plan
    1. Brand narrative – Communicating what your book is about, your “what”
    2. Marketing
    3. Effective use of your network(s)

 

ClereBranding and Strategy GOALS:

  1. Confront the obstacles in your past story and approach
  2. Clarify your story to have greater reach and impact 
  3. Create a plan for immediate steps and achievable goals 
  4. Maximize economic and relational productivity

 

 Special Guest Expert Branding Strategist - Charles Lee:

Charles is the Founder & CEO at Ideation, an idea-making company that specializes in helping brands scale their business by effectively integrating their strategic plans into day-to-day implementation. Ideation fills this gap between strategy and implementation with innovative approaches to idea execution, business strategy, brand(re)development & effective storytelling, and creative services that bridge concepts into the real world. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation.

Charles is regularly invited to speak to leading brands on topics such as fostering creativity, disruptive innovation, idea-making, and brand strategy. Executive leaders from brands including Wells Fargo, Toyota, William Morris Endeavor, NBCUniversal, CAA, Caterpillar, ONE Campaign/Product (RED), The White House, Catalyst, and many others have benefited from having Charles present at their key events. In addition to speaking, Charles has served as host and/or moderator for numerous events with NY Times best-selling authors and executives from brands including Google, Twitter, Groupon, Starwood, Disney, NBCUniversal, CAA, Toyota, TOMS, charity: water, United Way, World Vision, and many others.

NOTE: Lunch will be provided.  

Hotels near the venue: 

Fairfield Inn and Suites Home2 Suites by Hilton Omni Atlanta Residence Inn by Marriott 

Have questions about ClereBranding & Strategy: For Authors and Speakers? Contact Romal Tune [RT]

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When & Where


CenterForm
115 Martin Luther King Jr. Drive SW
Unite 3B
Atlanta, GA 30303

Saturday, September 23, 2017 from 8:00 AM to 3:00 PM (EDT)


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Organizer

Romal Tune [RT]

Romal is a highly sought after International Speaker, Consultant, Author, Social Entrepreneur, and Impact Investor

- Bio in Profile -

  Contact the Organizer
ClereBranding & Strategy: For Authors and Speakers
Things to do in Atlanta, GA Class Business

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