Successful B2B tech companies will move up-market, eventually selling into large Enterprises. Yet despite their high revenue potential, selling to and growing these accounts can be painfully slow and complicated. How can startups influence buying decisions in large organizations and drive long-term growth?
Nicole Herbstein, trained in Behavior Design by Stanford professor Dr. BJ Fogg and certified Appreciative Inquiry facilitator, leads this business growth workshop to give sales, marketing, and customer success leaders practical insights on influencing organizational behavior and growing large accounts using neuroscience and behavioral sciences.
You’ll learn techniques to:
Create the right kind of demo’s that appeal to buyers’ rationality
Harness the power of social proof, remarkability and emotional connection
Integrate large account context into your communication strategy
Attendees will also enjoy delicious potstickers from new SF Mission District restaurant Bon, Nene (opening soon)!
Your Instructor: Nicole Herbstein spent over a decade at Accenture working with Fortune 50 companies on large Enterprise software implementations, with a focus on change management and organization development. She architected and lead technology adoption, employee engagement and large-scale learning and effectiveness initiatives, including driving Accenture’s first UK mobile learning implementation, and designing a Global Learning Operating Model for the world’s largest non-profit. Since moving to Silicon Valley, she now helps cloud-based software companies drive Enterprise technology adoption through human-centric behavior design. As an official participant in the Global Learning XPRIZE, she is also currently developing open-sourced mobile learning applications for children in developing countries.