***Registration Disclaimer: 'PARISOMIANS' tickets are reserved for full-time members of PARISOMA only. If you are not a current member and you register for this ticket type, your registration will be cancelled.***
About This Class
The majority of people either rarely look at their visitor data, don't know how to use Google Analytics to look at their data deeply enough, don't have tracking set up, or simply can't find any insights into the numbers they're seeing.
How do you segment your data, set up tracking and measure user and content behavior to find out what's working? How can you know what marketing channels are the highest performing? Or what parts of your website people love or hate?
Join digital marketing expert Cort Tafoya for this 2 hour interactive class and open your mind up to the world of web data and the value of tracking.
- Google Analytics conversion tracking
- Creating visitor segments
- Learning content performance metrics
- Understanding behavior metrics
- Creating sales funnels
- And more!
Medium Difficulty. Should have your site set up on Google Analytics or a similar analytics platform.
- Website owners
- Web designers
2 hours of Q&A, live data, real examples, slides and commentary.
Cort Tafoya is a digital marketing consultant in San Francisco specializing in SEO and web analytics. Previously he owned an entertainment website for two years, doubling web traffic in 12 months through SEO and news jacking. He has also worked for a coding school in San Francisco, where he increased student applications by over 50%, adding roughly $50-$75k in revenue per month.
You can follow him on Twitter @Corttafoya.