[CITY ] NEXT Program: Customer Discovery
Wednesday, February 13, 2013 at 6:00 PM - Wednesday, March 13, 2013 at 8:00 PM (CET)
NEXT is an in-person, action based five week program that lets early-stage startup teams apply Steve Blank's Customer Development methodology in a cahllenging and socially accountable envrinment in your local community.
Why Should you attend a NEXT: Customer Discovery program?
Listen to what Steve Blank has to say about NEXT
This is a practical class – essentially a lab, not a theory or lecture based course designed for teams of two or more co-founders. NEXT creates an entrepreneurial experience with all of the pressures and demands of the real world in an early stage startup. Teams will be expected to get out of the building and talk to potential customers, partners, competitors, as you encounter the chaos and uncertainty of how a customer-driven startup actually works - all aimed towards answering the question of how to turn a great idea into a great company. Co-founders will learn how practically apply business modelling to their company, and customer development to get out of the classroom to effectively test whether/how customers would use your product.
NEXT takes a ‘flipped classroom’ style of learning, where teams are expected to watch lectures and complete assignments between classes, while classtime itself takes a Facilitator-driven approach to sharing learnings and questioning results.
More info can be found at swnext.org.