$0 – $750

CIRAS' Fall 2019 Web Analytics Boot Camp

Event Information

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Date and Time

Location

Location

ISU Economic Development Core Facility

1805 Collaboration Place

Ames, IA 50010

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

The Web Analytics Boot Camp is meant to be a deep dive into the fundamentals and strategies of Web Analytics. Based upon Google Analytics, this Boot Camp will help the attendee learn best practices and set up both their strategy and system to gain the most from their analytics package.

Topics will include:

  1. The Basics of Digital Analytics
    • Stages of Sales Process
    • Value of Analytics
    • Identifying Business Goals, Tactics, and KPIs
  2. Getting Started
    • Creating an Account
    • Acquiring Tracking Code
    • Installing on web site
    • Using Tag Manager
    • Setting Up Account Structure
  3. Tour of Google Analytics
    • Dashboard & Options
    • Reports
      1. Real Time
      2. Audience
      3. Acquisition
      4. Behavior
      5. Conversion
      6. Administration Settings
  4. Transforming Data with Configuration Rules
  5. Storing Data to Generate Reports
  6. Creating a Measurement Plan
  7. Setting up Advanced Filters
  8. Setting up Event Tracking
  9. Introduction to Segmentation

Presenter:

Neal Rabogliatti

President - Digital Marketing Strategies LLC

Neal Rabogliatti has over 20 years of internet marketing experience specializing in developing strategies for B2B and Manufacturing Clients. His experience includes website development, search engine optimization, social media and content development, conducting competitive digital analysis, video production and optimization, advanced Google analytics and ecommerce analytics. Mr. Rabogliatti also developed digital marketing training programs and boot camps for several universities across the country including Iowa State University. Clients include: Erie Insurance, PPG Industries, SAE International (Society of Automotive Engineers), Specialty Tires of America, and over 400 additional clients.

Event Details:

Day 1: Boardroom - 9:00am - 9:00pm

Day 2: Room 1200AB - 8:00am - 4:00pm

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Date and Time

Location

ISU Economic Development Core Facility

1805 Collaboration Place

Ames, IA 50010

Refund Policy

Refunds up to 7 days before event

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