$0 – $700

CIRAS' Fall 2019 Strategic Marketing Boot Camp

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Location

Location

ISU Economic Development Core Facility

1805 Collaboration Place

Ames, IA 50010

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Strategy is foundational for the success of any aspect of business. Without a strategy, businesses flounder around in hopes that anything they do will “stick” and help them achieve their goals. This is best described by Sun Tzu in his famous book, “The Art of War” as it applies to business. He states: “Strategy without tactics is the slowest route to victory, while tactics without strategy is the noise before the defeat.”

In short, without a strategy your marketing efforts will be “hit or miss” and will NOT be as effective as possible, if at all. Put a stop to this approach and take charge of your business growth today!

Discover

Best-practices for developing a Strategic Marketing Plan:

  • Learn the value and function of marketing inside any business
  • Discover the true components of an effective marketing strategy
  • Discern the differences between Sales and Marketing and how they relate to one another
  • Consider a unique working-definition for marketing
  • Learn how Strategic Marketing and Tactical Marketing work together
  • Distinguish between Inbound Marketing and Outbound Marketing and which is right for you
  • What is Branding?
  • What is Digital Marketing?
  • Learn a 3-Phase system that will walk you through the process and help you develop the right framework
  • Discover 10 Marketing Insights that will change the way you implement your marketing forever

Presenter:

Vince Kostelnik

President – Ad Ej Solutions Inc.

Vince Kostelnik has spent the last 31 years in the B2B and manufacturing arena in a variety of capacities, including 16 years selling, mainly high technology products and the most recent 15 years in a marketing advisory/consulting role. As a marketer, he believes that whatever tactical approach you take with your target market, it is imperative that you develop a strategy first. He has acted as a CMO/Project Manager and contributor in administering everything digital for his clients. He has also presented at a variety of marketing training workshops and boot camps for B2B organizations and clients. In addition, he is Google Ads Certified and is recognized as a Google Partner managing multiple B2B organization accounts. He is also Constant Contact Certified recognizing the value of effective email campaigns to B2B companies. Vince earned his BSBA degree in Accounting from Robert Morris College and spent his initial years in business as a Cost Analyst at the United States Steel Corporation. As such he knows what Return-On-Investment is and works to achieve a positive ROI for all his clients.

Event Details:

Day 1: Room 1200AB - 9:00am - 9:00pm

Day 2: Boardroom - 8:00am - 4:00pm

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Date and Time

Location

ISU Economic Development Core Facility

1805 Collaboration Place

Ames, IA 50010

Refund Policy

Refunds up to 7 days before event

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