$0 – $750

CIRAS' Fall 2019 Social Media Marketing Boot Camp

Event Information

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Date and Time

Location

Location

ISU Economic Development Core Facility

1805 Collaboration Place

Boardroom

Ames, IA 50010

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

This 2 day on-site consulting workshop will teach attendees the best practices and strategies for using social media and inbound marketing. During the session, there will be group interaction as well as one-on-one consulting with each attendee.

The workshop instruction will be delivered using updated classroom style presentations along with lectures and practical hands-on work with each participant. The program is a combination of instruction and training along with time for in-depth analysis and practical application of each on how to more effectively utilize social media and inbound marketing.

This workshop is designed to help businesses learn how to effectively use social media marketing and content marketing to drive business. This two-day session will be a combination of lecture and hands-on activities to help you learn and apply lessons.

At the end of the session, you will have the foundations of a social media and content marketing plan that is focused on helping you reach your goals. You will know which social media tool/s to use, how to use them, have tools to help you create and share content and the how to measure the value of your activities.

TOPICS

We will cover a variety of topics to help you get up to date on social media and content marketing best practices in 2019.

Some of the core topics we will cover include:

HOW CONSUMERS ARE USING SOCIAL MEDIA AND THE WEB IN 2019

We will cover how customers are using social media and the web in 2019 to help them find the right vendors and products. We will then discuss how you can become a company

HOW THE MOST SUCCESSFUL BUSINESSES ARE USING SOCIAL MEDIA AND THE WEB TODAY

We will discuss the most valuable social media networks and content marketing plan for businesses in 2019. We will focus on LinkedIn, YouTube, Twitter, Facebook and Instagram as well as how to improve your website to work effectively and efficiently with your social media activities.

Additionally, we we cover social media management tools that help streamline research, planning, scheduling and measuring the impact of social media activities.

Some specific things we will do include:

  • How to determine which social media channel/s you should be using and why
  • How to create a social media calendar and why it is a timesaver for you and your business
  • How to plan and execute reuseable social media campaigns that help you increase the business benefit of your social media activities.
  • How to optimize your social media accounts
  • How to do effective research to know who to target and how to connect with targets on social media
  • How to create high-value, business-oriented content for your social networks
  • How to determine ROI and review the analytics for your social media activity
  • Tips for using text, audio, video and pictures for your social media and content marketing
  • How to streamline your content production so you can create one piece of content but produce multiple updates for your website, social media platforms saving you time and resources.
  • You will learn the #1 source for great content and how to effectively and efficiently tap into it.
  • We will review your accounts and give you live feedback​

Presenter:

Don Stanley - 3RhinoMedia

Don Stanley is an internationally recognized college educator, speaker, and marketing and sales consultant.

As the co-founder of Wisconsin-based 3RhinoMedia, he has personal spoke to, lead workshops for and coached a wide array of clients ranging from Fortune 500 companies, international organizations, NBA, NHL and NFL athletes, start-ups and non-profits. One fun fact is Don has consulted with organizations on all 7 continents and he was a professional dog trainer (he loves dogs).

Don is often asked to share his perspectives on digital media and he has been featured on some of the top business blogs in the world including the Content Marketing Institute and Mark Schaefer’s BusinessesGrow.com. He also has been featured on Marketplace Radio, This American Life, ABC News, CBS News, NBC News and he is a regular guest on Wisconsin Public Radio.

In addition to his work at 3RhinoMedia, Don is an award-winning faculty member at the University of Wisconsin-Madison where he teaches courses on social media and digital marketing.

Event Details:

Day 1: 9:00am - 9:00pm

Day 2: 8:00am - 4:00pm

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Date and Time

Location

ISU Economic Development Core Facility

1805 Collaboration Place

Boardroom

Ames, IA 50010

Refund Policy

Refunds up to 7 days before event

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