$0 – $350

CIRAS' Fall 2019 eMail Marketing Boot Camp

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Location

Location

ISU Economic Development Core Facility

1805 Collaboration Place

Ames, IA 50010

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Automated eMail Marketing is one of the most effective tools for marketers to nurture long-term prospects and get existing customers to purchase more from an organization, both attributing to top line growth. It is estimated that for every $1 spent on email marketing, a company using email effectively can expect a return of $40.

Learn the best practices and gain hands on experience while discussing your individual needs with an expert that has been executing clients' automated eMail systems since 2005.

Topics include:

  • What is Email Marketing and why use it?
  • What are the rules for effective implementation?
  • Email Marketing Strategy and Fundamentals
  • Why Use an Email Service Provider (ESP)
  • Why is Automated Email Marketing and why use it?
  • Options for growing your List
  • Writing persuasive emails
  • Design principals
  • Testing to improve results
  • Measuring Success with Email Metrics


Presenter:

Vince Kostelnik

President – Ad Ej Solutions Inc.

Vince Kostelnik has spent the last 31 years in the B2B and manufacturing arena in a variety of capacities, including 16 years selling, mainly high technology products and the most recent 15 years in a marketing advisory/consulting role. As a marketer, he believes that whatever tactical approach you take with your target market, it is imperative that you develop a strategy first. He has acted as a CMO/Project Manager and contributor in administering everything digital for his clients. He has also presented at a variety of marketing training workshops and boot camps for B2B organizations and clients. In addition, he is Google Ads Certified and is recognized as a Google Partner managing multiple B2B organization accounts. He is also Constant Contact Certified recognizing the value of effective email campaigns to B2B companies. Vince earned his BSBA degree in Accounting from Robert Morris College and spent his initial years in business as a Cost Analyst at the United States Steel Corporation. As such he knows what Return-On-Investment is and works to achieve a positive ROI for all his clients.

Event Details:

Day 1: Room 1200AB - 8:00am - 5:00pm

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Date and Time

Location

ISU Economic Development Core Facility

1805 Collaboration Place

Ames, IA 50010

Refund Policy

Refunds up to 7 days before event

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