CIID: Service Design through Experience Prototyping (London)
£962.44 – £1,087.44
CIID: Service Design through Experience Prototyping (London)

CIID: Service Design through Experience Prototyping (London)

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Service Design through Experience Prototyping

The design and delivery of an excellent service is a uniquely complex task. Services are made up of many touchpoints: printed materials, websites, face-to-face contact, physical objects, and many more. To build a successful service, all touchpoints need to be taken into account.

In this course we aim to provide you with the skills to understand user needs, come up with great service concepts, communicate these ideas well, and create sophisticated experience prototypes to test your concepts. We will work according to a rapid design thinking process that puts the user at the center to create actionable, business-ready experience prototypes. 

Learning Objectives

  • Quickly understand a user group through field research
  • Rapid analysis and opportunity creation
  • Facilitating a collaborative ideation session for actionable concepts 
  • Creating a service blueprint
  • Using rapid experience prototyping to get meaningful user feedback

Tools & Skills
In this course, you will learn CIID’s design thinking and service design methods hands-on. Activities include user research in the field, techniques for guerrilla and in-depth interviews, generating insights and opportunities, ideation techniques, and tools for rapid and experience prototyping. All activities are accompanied by lectures and direct coaching. 

No prior design experience is required.

This course is ideal for...
Anyone responsible for understanding customers and users and improving their experience. This course is suitable both for individuals with or without a design background, such as executives, product managers, UI designers, UX and usability professionals, marketers, developers, and cross- department teams.

Service design, design thinking, learning by doing, user research, user journey, service blueprint, brainstorming, ideation, experience prototyping


Daniel Letts
Senior Lecturer, CIID

Simon Herzog
Professional Programs Manager,


Be sure to check out our Designing Connected Objects course immediately preceding this workshop.

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