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Copenhagen Institute of Interaction Design (CIID)

37 Toldbodgade

#B

1253 København

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Description

A hands-on Design Thinking experience for executives who want to bring out the creativity in their organization.

In a recent study, 80% of participants believe unlocking creativity is the key to economic growth. The same study shows 25% of these people believe they are NOT living up to their creative potential. This creates a critical gap in a company’s ability to innovate. Technology alone is no longer the key differentiator it once was. Cloud services, broadband, processing power are widely available and level the playing field. Meanwhile, with design having long passed a tipping point, people have come to expect seamless, even delightful experiences from the products and services they pay for. Design is now a company’s biggest differentiator and essential to the future success of organizations. This workshop provides executives with hands-on experience as primer for bringing design and creativity into their organization’s culture, strategy, and leadership.

Participant profile & prerequisites

Ideal for VPs, executives and senior managers responsible for innovation or new business in their organization — from any size company, any industry, and any country. No prerequisites required.

Full Description

“Every system is perfectly designed to get the results it gets..” - W. Edwards Deming

In a recent study, 80% of participants believe unlocking creativity is the key to economic growth. The same study shows 25% of these people believe they are NOT living up to their creative potential. This constitutes a critical gap in a company’s ability to innovate in an era where innovation is critical to business success. The good news is that creativity, like most skills, can be learned and cultivated with the right approach and system of support in place.

Design is or can be a company’s biggest differentiator - a role that once belonged to technology. Cloud services, broadband, and processing power are so widely available and relatively cheap that technology is no longer a gating factor. Meanwhile, with design having long passed a tipping point, people have come to expect seamless, even delightful experiences from the products and services they pay for. So it’s what you do with the technology that counts - a task well suited for design.

This workshop provides executives with hands-on design thinking experience as primer for bringing creativity into their organization’s culture, strategy, and leadership. We’ll step participants through foundational skills involved in this unique approach, including:

  • Building empathy to understand customer needs
  • Reframing challenges/opportunities in a human-centered way
  • Ideating, prototyping, testing, and iterating your way to new solutions
  • Generating alignment through storytelling

A series of mini exercises will give participants the chance to learn by doing. In addition, this session will provide participants with insights into design-led companies and how design fits into their strategy. They will return to work with an initial framework on cultivating creativity and building design capabilities in their own organization.


Learning expectations

  • Observation and interview skills for understanding customer needs
  • Synthesizing insights into a foundational point of view
  • Idea generation, organization, and selection methods
  • A mentality of building to learn through prototyping
  • Effective storytelling methods that create alignment and build influence
  • An initial business design blueprint for bringing design thinking into your organization


Suggested Reading

- Creative Confidence
- Change by Design

Schedule

DAY 1

OVERVIEW
- Meet and Greet
- Overview of Course

EMPATHY
- Methods of design research
- Compare/contrast to market research
- Field work prep
- Field observations
- Identifying Insights

SKETCHING 1
- Basic sketching skills for design research


DAY 2

SYNTHESIS
- Methods of design strategy
- Identify themes & patterns
- Crafting a point of view
- Art of collaboration and critique

IDEATION
- Getting to the questions
- Methods of idea generation
- Brainstorming

SKETCHING 2
- Basic sketching skills for ideation

PROTOTYPING
- Methods of idea realization
- LoFi prototyping
- Testing and iteration

DINNER
- Guest speaker


DAY 3

STORYTELLING
- Goals, metrics, influence
- Methods of storytelling
- Story prep
- Effective presentations


BLUEPRINT FOR BUSINESS
- Modeling Design Thinking in your organization
- Individual work and reflection
- Group feedback

AWARDS CEREMONY

WRAP (3pm)


Instructors

Steve Bishop

For the past 15 years, Steve Bishop has applied design thinking to tough challenges, unlocking growth potential for several businesses. He recently co-founded Posit, a new venture that creates digital mobility experiences for the transportation and insurance sectors.

Prior to Posit, Steve served as Head of Design, Partnerships at Automatic Labs, where he built connected car services that helped strategic partners innovate their business. He also spent 9 years at IDEO where he developed portfolios of work in the transportation and built environment spaces, creating new-to-the-world products and services. His portfolio includes award-winning automotive dashboard design, office furniture and medical injection devices (all for which he holds patents).

In addition to his own work, Steve has brought design thinking capabilities to several organizations, including government agencies, energy utilities, the US Navy, Fortune 100 companies, academic institutions, startups, and non-profits. He devotes much of his time to leading design teams and helping to internalize a design-led approach in the companies he works with.

After earning a graduate degree in product design from Stanford University, Steve returned as adjunct professor teaching design to Product Design undergrads. He also launched a course on graduate level course on Design for Sustainability and periodically teaches at the Hasso Plattner Institute of Design (the d.school).

Steve is an adviser to several companies, and frequently speaks at conferences and other events. His writing has been published in The Atlantic, Harvard Business Review, and Rotman magazines.


Contact

For any further information or inquiries, please write to education@ciid.dk

Find more workshops on the CIID Professional Programmes page.


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Date and Time

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Copenhagen Institute of Interaction Design (CIID)

37 Toldbodgade

#B

1253 København

Denmark

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