$1,347.09 – $1,864.59

CIID: Design for Future Casting (Lima – December 2020)

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Event description


In a world of tumultuous change, how do we think strategically about the future? Which trends and technologies will impact our business and how? How can we re-envision our products and services for the world of tomorrow?

In this workshop with CIID, an international hub of creative minds, you will learn to think critically about technology and the impact it may have on the future of your business. Through a mixture of tools and techniques you will learn to scan the market environment for disruptive trends and technologies. You will learn to think critically about innovation and learn to better discern between what is signal and what is noise.
You will consider broad implications of various technologies through the 360 degree lens of the STEEEP framework (Social, Technological, Economic, Environmental, Ethical and Political) in order to holistically identify opportunities and challenges for your business. You will use Backcasting techniques to forecast pathways to a preferred future, techniques for brainstorming future-facing products and services and learn to judge implications and outcomes of ideas and innovations through tools such as the Future Wheel and the Impact Matrix.

Finally you will learn to story-tell engaging narratives of how your business will help shape the future.

You will gain experience with

  • the basics of forecasting
  • exploring technology trends and learning hands-on methods
  • identifying challenges to businesses
  • how to turn challenges into opportunities
  • strategic tools and product innovation techniques
  • how to communicate ideas and strategy in engaging ways

Tools and methods covered in the workshop

  • Trend Analysis through Scanning Technique
  • STEEEP – Social, Technological, Economic, Environmental, Ethical and Political consequences and implications
  • Futures Wheel
  • Impact Matrix
  • Backcasting
  • Storytelling with artifacts

This course is ideal for...

This workshop is designed for anyone creating or managing a business or product, decision-makers and people who are responsible for strategic decision-making or product innovation.

We encourage participants from all disciplines and functions such as business owners, designers, strategists as well as senior management involved in strategy and/or innovation.

No experience in Design or Foresight is necessary but participants will be expected to bring a critical, analytical, curious and collaborative mind.


Day 1: Scanning the Environment

  • Understanding the basics of forecasting
  • Examining some of the common misconceptions about innovation and the future
  • Exploring technology trends and learning hands-on methods for distinguishing real signal from noise

Day 2: Imagining futures

  • Exploring possible implications of technologies and trends
  • Working in groups we will explore different futures and inspire and learn from each other
  • Learning how to identify challenges to businesses and how to turn them in to opportunities

Day 3: Strategy and innovation

  • Defining a preferred future for businesses and exploring strategic tools and product innovation techniques that will help pilot business into the future
  • We will generate ideas, explore strategy and learn how to communicate them in interesting and engaging ways


Filippo Cuttica

CIID alumnus Filippo Cuttica is a designer and artist based in London, UK. With a foot in the world of Speculative Design and Art Research, and the other in UX Design, Strategy and Creative Leadership, Filippo loves to mix reflection with innovation, helping organisations entering the future in a bold and sustainable way.

He is currently UX Principal for Ethical and Cultural Experiences at the BBC, helping the company building futures that are both exciting and desirable. Previous to this role, Filippo wore the shoes of Creative Director for BBC Sounds, and of Design Lead in BBC iPlayer. Before that he was divided between the consultancy and start-up worlds.

Elena Gianni

Elena Gianni is an Italian digital product designer based in New York City. She is currently leading the rethinking of The New York Times home page across all platforms.

In her work, she focuses on designing innovative systems while establishing human-centered design processes. She leads broad collaboration efforts to help building a culture of innovation within the Times.

Elena has a background in engineering, media studies and interaction design. She loves to work at the intersection of those disciplines, and evolving the ways in which they inform each other.

Testimonials from previous courses

"CIID did an excellent job at creating a course that can be valuable to different levels of experience. We could take away everything from broad strokes to tips and individual techniques. I really enjoyed the examples shared, and the hands-on approach that helped us move quickly into prototyping was great. The instructors were very flexible and tailored the content to our needs."

– Senior Experience Designer, Wolff Olins "The workshop pushed us out of our comfort zone and organizational norm, where we would spend a lot of time debating rather than trying things out. It helped us shift the mindset of our business units to start testing potential solutions earlier and cheaper, rather than waiting until right before implementation when any change would cost a hundred times more."
– Customer Experience Executive, Singapore Airlines

Cancellation and refund policy

  • Cancellations must be made in writing by email to education@ciid.dk. If you are unable to attend, a substitute delegate is welcome at no extra charge. Please provide the name and title of the substitute delegate at least 3 working days before the first day of the programme.
  • A full refund minus 10% administrative charge will be made for cancellation received 2 weeks (10 days) before the course. No refund will be made for cancellation after that.
  • “No shows” during event days are not considered cancellations. In this instance payment will not be returned.
  • CIID reserves the right to postpone or cancel the workshop for any reason up to 3 weeks prior to the workshop date. In the case of postponement, participants will have a choice to retain their ticket for a later date or to be reimbursed in full. Participants are advised to not purchase travel/accommodation until 3 weeks before the workshop.
  • Pricing is subject to change and the current ticket prices are as shown on this Eventbrite page.

Payment by invoice is possible – in that case please contact education@ciid.dk before purchasing.



Find more workshops on the CIID Professional Programmes page.

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