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CIC Lunchtime Talk: Inbound Marketing 101 Tutorial from HubSpot

Cambridge Innovation Center (CIC)

Wednesday, June 24, 2009 from 11:30 AM to 1:00 PM (EDT)

CIC Lunchtime Talk: Inbound Marketing 101 Tutorial...

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CIC Inbound Marketing Tutorial Sold Out Ended Free  

Event Details

CICers,

CIC Client HubSpot's Mike Volpe will be hosting a tutorial lunch, "Inbound Marketing 101," this coming June 24th from 11:30 a.m. to 1 p.m.

HubSpot Logo

If you haven't heard the term "inbound marketing" before, you are likely to start hearing it more and more.  While some companies still use traditional advertising, buyers are tuning it out, and the vehicles for it, such as newspapers, are in jeopardy.  Many modern businesses, including CIC itself, have never used traditional advertising.  Buyer behavior is now search-driven.  Buyers of any given product or service proactively reach out and look for what they need.  Inbound marketing is a term that has been coined for the discipline of converting searchers into customers.

We are very fortunate to have a company at CIC, HubSpot, emerge as perhaps the leading thought leader in this area, globally.  I am continually impressed when we have visitors from all over the country and the world who know of and use HubSpot's services.  One of the things that has quickly propelled HubSpot to greatness, in my view, is that unlike many traditional advisory firms that hold their expertise close and sell it by the drip, HubSpot releases its advice to the world for free and in great quantity.  This has helped them develop a great following.  They make money by offering those who follow their thinking additional, customized assistance for a fee.  

Our speaker, Mike Volpe is a friend, a fellow Sloan grad, and is HubSpot's VP of Inbound Marketing.  He is also a co-host of the weekly live marketing podcast, HubSpot TV and maintains a personal blog at http://www.mikevolpe.com.   He plans to use his 90-minute session to provide attendees with insight into the changing nature of business shopping.  Mike promises to offer actionable steps businesses can use to take advantage of modern, inbound marketing techniques -- using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media -- to optimize their websites, get found by more prospects and convert higher percentages of these prospects into paying customers.

Please join us in the large CIC training room on the 5th floor for lunching and learning about this important business and marketing topic.  Those bringing their laptops are required to arrive by 11:45 to set up.  Lunch will be served at 11:30 a.m.

Have questions about CIC Lunchtime Talk: Inbound Marketing 101 Tutorial from HubSpot? Contact Cambridge Innovation Center (CIC)
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When & Where


Cambridge Innovation Center (CIC)
One Broadway
5th Floor Large Training Room
Cambridge, MA 02142

Wednesday, June 24, 2009 from 11:30 AM to 1:00 PM (EDT)


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Organizer

Cambridge Innovation Center (CIC)

http://www.cictr.com

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