£64.49 – £128.39

China Social Media Workshop: Weibo & WeChat, Oct 12th (09.30-11.30)

Event Information

Share this event

Date and Time

Location

Location

The Boutique Office Workplace

7-9 Henrietta Street

Covent Garden

WC2E 8PS

United Kingdom

View Map

Event description

Description

BACK BY POPULAR DEMAND...

Our Social Media Landscape Series is focused on helping businesses get the most out of their Chinese digital marketing. Our attendees come from a range of industries including Luxury Fashion, Beauty, Education, B2B, Medicine, Property as well as other Agencies. All of them are looking to push forward on their journey to engage Chinese consumers and maximise their ROI on their Chinese digital activities.

Our two-hour digital master classes are held in London. We pride ourselves on providing a warm and welcoming space where brands can not only learn but also enquire, challenge and interact with both our expert team and other attendees. In order to ensure each attendee gets the best possible experience we limit our workshops to just 12 attendees (maximum of 2 from each company).

Our introductory workshop contains all the content brands need when defining their channel strategy, looking to improve their outreach and execution and working to overtake their competition. It is perfect for those who are new to Chinese digital marketing and want to learn more about the key channels and user behaviours. Those who want to build their Chinese digital strategy to reach Chinese consumers, both in China and the UK.


FORMAT

09.30 - 09.35 Introduction & Ice Breaker

09.35 – 11:00

Chinese Digital Giants: an introduction to WeChat and Weibo

Weibo Marketing: best practice recommendations, user behaviours and case studies

WeChat Marketing: best practice recommendations, user behaviours and case studies

The WeChat Eco-System: Using WeChat Pay & WeChat Mini-programmes

Opportunities for brands in the UK and China

Challenges for brands in the UK and China

Summary and top tips for success

11.00 - 11.10 Q&A

11.10 - 11.30 Networking & Individual Q&A with EC Team


Our introduction will be held at our boutique Covent Garden Office, there will be delicious bites and healthy snacks provided for attendees on site as well as hot drinks (coffee, tea, etc).

Find full workshop details and speaker biographies here.

We look forward to you joining us!

The Team at EC.


Share with friends

Date and Time

Location

The Boutique Office Workplace

7-9 Henrietta Street

Covent Garden

WC2E 8PS

United Kingdom

View Map

Save This Event

Event Saved