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[China Marketing Lab] Effective Ways to Reach Your Chinese Consumers

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Location

The Wave

8/F, Room 2, 4 Hing Yip Street

Kwun Tong

Hong Kong

Hong Kong

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Description

China market is an opportunity that not to be missed: Chinese consumers have gone to extra lengths to purchase from online channels therefore you must improve your digital presence.


With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different approaches to engage with them?


In this seminar, we are delighted to invite Ms. Elaine Wong from Double V and Miss Lu Jin from Westwin to share their extensive knowledge on XiaoHongShu (小红书) & China search engine marketing. Both are China marketing experts and they will share insights to help you find the right way to deepen your relationship with Chinese consumers.


Over a 2.5 hour long session, we will learn about:

  • Baidu SEM/SEO tips to generate leads & conversion
  • Creative search engine solution to build your brand awareness
  • What is Xiaohongshu and how can your brand benefit from it
  • How can your brand promote with the help of KOL

*The Speeches will be delivered in English.

Our Speakers


Lu Jin - Senior Sales Manager of Westwin

Lu Jin is the Senior Sales Manager at Westwin. With years of digital sales experience, she is an expert in China market solutions. Some of her clients through the years include Macy’s, Nestle, Porsche, Pearson, Ultra and more.


Elaine Wong - Founder of Double V

Elaine was born in Hong Kong. She joined Alibaba Group and then co-founded an eCommerce startup backed by listed companies. She is also a mentor of HKU startup programme "Dreamcatchers 2017" and Center under Beijing Zhongguancun Hi-Tech Park (北京中关村高新技术开发区), which is one of the most important technology hubs in China supported by Chinese government.


Schedule


3:30 - 3:55 PM Registration

3:55 - 4:00 PM Welcome & Introduction

4:00 - 4:30 PM Lu - “Connect to Chinese Customers through Search Engine”

4:30 - 5:00 PM Elaine - “What is XiaoHungShu and how to promote your brand with KOL”

5:00 - 5:30 PM Panel Discussion - " Digital Marketing to Drive Engagement in China"

5:30 - 6:00 PM Networking



Organizers

Double V

Double V. China eCommerce aims to help International brands enter the Chinese market. We assist them with branding & marketing and guiding them through setting up a commerce shop in China.

We specialise particularly in the ecommerce platform XiaoHongShu (RED). With our expertise and experiences working with an endless number of brand, we are a regular contributor to global media and research companies.

We have offices operating both in Hong Kong and China.


Westwin

Westwin provides cross-border marketing strategies and solutions to help your business in China. With years of experience and solid partnerships, we fulfill your marketing needs with excellence. We have helped numerous brands reach their cross-border goals in the Chinese market.

  • Microsoft’s Exclusive Partner in China
  • Baidu Certified Agency
  • WeChat Certified Agency
  • Weibo Certified Agency
  • 2015’s Creative Gold Award by ROI Festival
  • 2017’s Most Potential Award by Weibo



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Date and Time

Location

The Wave

8/F, Room 2, 4 Hing Yip Street

Kwun Tong

Hong Kong

Hong Kong

View Map

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