China Game Day 2019 (General)

Join us in Helsinki to learn how you can succeed in the world’s largest market and connect with the leading players in the Chiense ecosystem.

China is the biggest growth opportunity for western game companies, already accounting for 25% of the global game industry revenues. Join us in Helsinki to hear the latest insights from this hyper dynamic market!

Schedule:

Monday 20.5.2019 9:00 - 17:00

Venue: Helsinki City Hall Event Center (Pohjoisesplanadi 11-13, 00170 Helsinki)

Event Agenda

9:00 - 9:30 Registration and coffee

9:30 - 9:40 Opening words - Moderator

9:40 - 10:10 How does China look in 2019 - Mikael Leinonen CEO, MyGamez

10:10 - 10:30 Learnings from decade of China experience - Miikka Lindgren

VP of Games, Rovio

10:30 - 11:00 How Tencent works - Malcom Harlz, Overseas Manager of Tencent PC

Emulator

11:00 - 11:30 User behaviour and featuring on Oppo store - Xue Sheng Director,

Oppo Game Center

11:30 - 12:30 Lunch break - Lunch available at city hall or nearby restaurants at own

cost

12:30 - 13:00 Using Live Ops to service Chinese players - Li Yan Qi, Operations

Director Vivo Game Store

13:30 - 14:00 Lessons learnt from publishing Japanese games in China and building

a fanbase - Xu Si Min CEO, Shijun Interactive

14:00 - 14:30 Monetising players within Xiaomi’s gaming ecosystem - Qiu Rui Heng,

General Manager of Internet Services BU, Xiaomi

14:30 - 15:00 Coffee break and networking

15:00 - 15:20 Fire side chat: Learnings from Age of Magic success in China - Ilya

Pshenichniy, Director of Business Development, Playkot

15:20 - 15:40 Fire side chat: Duoku’s co-publishing model, including cases such as

Talking Tom Run and CATS - Zhang Long, VP, Duoku Games

15:40 - 17:00 Networking and opportunity for 1to1 meetings. Pitch your games to

the top Android channels!

Tuesday 21.5.2019 9:00 - 17:00

Venue: EpiCenter Helsinki (Mikonkatu 9, 00100 Helsinki)

Event Agenda

8:30 - 9:00 Registration and coffee

9:00 - 9:05 Opening words - Epicenter CEO

9:05 - 12:00 China Opportunity - Deconstruction workshop

This session will take a deep dive into four popular game genres and compare the differences in western and Chinese market in terms of market size, competition, game feature design. With this session, the audience will learn about the opportunity and competition for western games in China in these specific genres.

9:05 - 9:45 China market deconstruction: Match3 games

9:45 - 10:25 China market deconstruction: Battle Royale games

10:25 - 10:40 Break

10:40 - 11:20 China market deconstruction: RPG games

11:20 - 12:00 China market deconstruction: idle games

12:00 - 13:00 Lunch-Available at nearby restaurants at own cost

13:00 - 13:30 Introduction to Tencent MyApp Store and PC Emulator - Malcom Harlz,

Overseas Manager of Tencent PC Emulator

13:30 - 14:00 Influencer marketing and video streaming market in China -

Chris Zhou, Senior Product Manager, Tencent

14:00 - 14:30 Coffee & networking break

14:30 - 15:00 How to Cooperate with Tencent - Moko Zhou, Senior Product Manager,

Tencent

15:00 - 15:30 User Acquisition in China - Erick Fang, CEO, Mintegral

15:30 - 17:00 Networking and 1-on-1 meetings. Pitch your games to the top Android

channels!

18:30 - 21:30 Relax @Lexia after seminar event - drinks and snacks & good company

Place : Lexia Attorneys, Lönnrotinkatu 11, 6th Floor