£69.62 – £80.24

China Digital Masterclass: WeChat Demand Generation Solution

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Emerging Communications

The Shard - MR8 room

32 London Bridge St

SE1 9SG

United Kingdom

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China Digital Masterclass – Weibo, WeChat and KOL Marketing

Have you already established your official verified Weibo and WeChat accounts and now you’re wondering how to promote your accounts and content to your target audience? Are you looking for new cost-effective ways to reach out to more consumers?

Social media is a powerful platform to reach and engage with Chinese consumers, with the right tools and know-how you can run effective social campaigns to drive tangible business results.

This China digital masterclass – Weibo, WeChat and KOL Marketing is designed for advertisers and marketing professionals, who are familiar with Chinese social media, or looking to upgrade their China social marketing knowledge. Suitable sectors include Retail, Education, Travel and Food & Drink.

We will offer practical tools and knowledge including: content development, key opinion leader engagement, set up Weibo and WeChat self-service advertising formats, and how to effectively increase your social campaign performance, leading to positive eCommerce or in-store sales.

What You’ll Learn

  • The scale and opportunity of Chinese social media

  • WeChat vs Weibo & their key differences

  • Top tips for content creation and user engagement

  • How to leverage Key Opinion Leaders (practical exercise)

  • How to set up Weibo ads and WeChat ads (practical exercise)

  • Sharing successful case studies

  • Q&A

This China digital masterclass is interactive and you will have the opportunity to discuss your own China marketing issues with the Emerging Communications social marketing specialists after the event.

Due to the limited space available, please book your tickets as soon as possible to avoid disappointment.

For future Emerging Communications China digital masterclasses, please check our website emergingcomms.com

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Date and Time

Location

Emerging Communications

The Shard - MR8 room

32 London Bridge St

SE1 9SG

United Kingdom

View Map

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