£255.14 – £354

China Digital Masterclass: Using WeChat effectively as part of your Chinese...

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Emerging Communications

The Shard - MR1,2,3 room

32 London Bridge St

SE1 9SG

United Kingdom

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Event description

Description

Hear from two industry leaders on how to effectively leverage WeChat to acquire, convert and retain customers in B2B and B2C sectors...

Who should attend?

Aimed at CMOs / International Managers / Digital Managers/ Brand Managers / Marketing Managers who are…

  • Having trouble justifying your investment in Chinese social marketing.
  • Having doubts about the real value of social followers on Chinese platforms
  • Wondering if your global CRM initiation can be implemented in China?
  • Thinking “Big Data” is something that only giants like Alibaba can achieve.
  • Trying to cut through the noise in the competitive Chinese market.

What you will learn

How to segment your customers globally

  • Right message, right time, right audience, right context
  • Psychographics explained
  • Funnel and functionality

The changing Chinese consumer and the role WeChat plays in everyday lives in China and globally

  • The evolving Chinese consumer
  • The WeChat ecosystem- WeChat stores, customer services, CRM – WeChat can do it all!
  • Effective WeChat communication
  • Data insights

WeChat typical challenges

  • Gaining followers
  • Cultural nuances
  • Gaining impact from global players
  • Relevance

WeChat best practice

  • Integration with other channels
  • Customer segmentation
  • Creating resonance
  • Budget planning
  • Setting KPIs
  • ROI on all activities
  • Exclusive WeChat marketing case studies from Siemens, Bloomberg…

Workshop outline

Leading UK-Chinese digital agency Emerging Communications will walk you through an insightful half-day session that dives deep into customer segmentation, bespoke customer journey, WeChat analytics and CRM. You'll be inspired by the exclusive case studies of the world’s leading brands’ success in Chinese social marketing.

Come and enjoy the vibrant atmosphere of this interactive workshop with our three experienced speakers. You will also have the opportunity to discuss your own China marketing issues with the Emerging Communications social marketing specialists, during our panel discussions and pre and post event networking!

Due to the limited space available, please book your tickets as soon as possible to avoid disappointment.

For future Emerging Communications China digital masterclasses, please check our website emergingcomms.com

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Date and Time

Location

Emerging Communications

The Shard - MR1,2,3 room

32 London Bridge St

SE1 9SG

United Kingdom

View Map

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