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China Digital Masterclass: Succeed in Inbound Chinese Marketing

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Location

The Shard

24th floor - meeting room 1,2,3

32 London Bridge Street

London

SE19SG

United Kingdom

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Description

Chinese consumers are extremely mobile, it is estimated that 129m Chinese are travelling abroad every year, 540m Chinese students choose overseas locations and around 65m Chinese expats live outside of China mainland. These consumer segments create a unique and lucrative opportunity for brands.

Why should you consider targeting in-bound Chinese?

  • A niche segment: for a more efficient and effective marketing effort, avoiding competing “head-on” with major players in China.
  • Early adopters: Highly influenced by European culture, more receptive to trying out new brands and products
  • Key influencers: They actively recommend brand choices to their family & friends in China
  • Fewer obstacles to buy: It is easier for them to purchase products through brands’ eCommerce & stores with fewer shipping and site hosting issues.

This is a fantastic opportunity to learn about these Chinese audience segments, as well as learning useful tips and strategies, that you can implement straight away.


WHO IT'S FOR

Aimed at Content Marketing Managers, Retail Directors, In-house PR teams and Digital and/or International Marketing Officers in property, retail, luxury, food & drink, travel and hospitality sectors.


EVENT OUTLINE

09:45 – 10:00 Registration and coffee

10:00 – 10:30 Key insights of Inbound Chinese segment’s– the market size, who they are, their behaviour and motivations

10:30 – 10:40 Which brands have successfully activated and influenced these segments

10:40 – 10:50 Practical tips to set up your digital presence – Chinese landing pages, Weibo and WeChat

10:50 – 11:15 Q&A and coffee break

11:15 – 12:15 Understand the key touchpoints:

Pre-departure – awareness building before departure

On-location– reinforce actions from visitors, students and expats in targeted regions

Hyper-local – drive store footfall

12:15 – 12:30 In-store and e-commerce payments – Alipay and WeChat pay set-up

12:30 – 13:00 Successful case studies and how to start your first campaign.

13:00 – 14:00 Q&A, lunch and networking



PLEASE SECURE YOUR TICKET TODAY TO AVOID DISAPPOINTMENT!

Due to popular demand and limited spaces, we expect that tickets will go very fast.

Find full details of the event and speaker biographies here.

For future Emerging Communications China marketing masterclasses please check here.

If you need more information on whether this workshop is right for you please leave a message here.

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Date and Time

Location

The Shard

24th floor - meeting room 1,2,3

32 London Bridge Street

London

SE19SG

United Kingdom

View Map

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