£70.96 – £90.13

China Digital Masterclass: Introduction to Social Marketing

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Emerging Communications

The Shard

24/25th Floor

32 London Bridge Street

SE1 9SG

United Kingdom

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China Digital Masterclass – Introduction to Social Marketing

Did you know...

  • 55% of China social app users reported having bought or paid for goods or services on a social app

  • There are more than 650m active social users in China and 66% use social media to interact with brands

  • Every day there are 300m searches happening on Weibo

  • On average, Chinese spend 66 mins on WeChat and open WeChat 10+times per day

  • There are estimated 10m official Brand WeChat accounts and 1.24m verified Brand official Weibo accounts

Social media is a powerful platform to reach and engage with Chinese consumers, whether your brands are in China or not, your customers are very likely already talking about your brands on social media, and with a few simple techniques, you will be able to leverage these social conversations into tangible business opportunities!

This China digital masterclass – Introduction to Social Marketing, is designed to provide advertisers and marketing professionals who are new to Chinese social media or looking to refresh their China social marketing knowledge. Suitable sectors include Retail, Education, Travel and Food & Drink.

We will offer practical tools and knowledge from setting up your official “verified” brand presence on Weibo and WeChat and top tips for building brand visibility with content creation and user engagement.

What You’ll Learn

  • The scale and opportunity of Chinese social media

  • WeChat vs Weibo & their key differences

  • How to set up and verify your official Weibo and WeChat accounts

  • Top tips for content creation and user engagement

  • How to leverage social key opinion leaders and social ads

  • Sharing successful case studies

  • Q&A

This digital masterclass is interactive and you will have the opportunity to discuss your own China marketing issues with the Emerging Communications Chinese marketing specialists after the event.

Due to the limited space available, please book your tickets as soon as possible to avoid disappointment.

For future Emerging Communications China digital masterclasses, please check our website emergingcomms.com.

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Date and Time

Location

Emerging Communications

The Shard

24/25th Floor

32 London Bridge Street

SE1 9SG

United Kingdom

View Map

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