Chief Digital Officer Summit NYC 2014

The 2nd Annual Chief Digital Officer Summit 2014

LEARN - SHARE - NETWORK
The CDO Summit is the premier event for digital leaders.
Tuesday and Wednesday, April 22-23, 2014.
Time Warner conference center in New York City. Hundreds of digital leaders, executives, and practitioners will convene for the second annual Chief Digital Officer Summit.

Our inaugural event last year sold out weeks early, and we'll sell out again this year.

Don't miss your chance to be there - register today!

Highlights include:

• Keynotes and fireside chats:
  • Rachel S. Haot: Chief Digital Officer and Deputy Secretary of Technology at State of New York
  • Sree Sreenivasan: Chief Digital Officer at the Metropolitan Museum of Art
  • Perry Hewitt: Chief Digital Officer at Harvard University
    
• Featured speaker Ken Kragen: Producer of We Are the World, Hands Across America, and NetAid presents "How to Accomplish the Impossible"
  
• Panels with digital leaders from: A+E Networks, Amnesty International, AOL, BBC, Bravo, Burson-Marsteller, CBS, Deutsch LA, Edelman, Fenton, Gannett, GE, Harvard, IBM, Jostens, JWT, MEC Global, Michael J Fox Foundation for Parkinson's Research, News Corp., Nielsen, Oxygen, Prophet, RF | Binder, Ruder Finn, State of New York, The Dish, Rockefeller Foundation, Time Inc., Time Warner, Turner Broadcasting System, Unilever, Univision, Viacom (MTV, VH1, CMT, Logo), and Warner Brothers, among many others
  
• Workshops on: Creativity, Crowdsourcing, Innovation, Micro-targeting and Conversions, Outsourcing, Second Screen, Social Media, Talent Acquisition and Management, and more

Keynotes and Featured Speakers:

Select Speakers:

Agenda (Draft):

7:00-8:00: Registration and breakfast, courtesy of LivePerson

---

8:00-8:15: Welcome by host: Time Warner

---

8:15-8:45: CDO Talent Map 2014

• David Mathison: Curator, CDO Summit; Founder, CDO Club

---

9:00-9:45: What do CDOs do? A cross-industry exploration of digital leadership and strategies

• David Mathison (Moderator): Curator, CDO Summit; Founder, CDO Club
• David Chivers: Chief Digital Officer at Jostens
• Chris Hooven: SVP of Sales and BD at OSF Global
• Jonathan Sackett: President and CEO at MashburnSackett
• David Shing: Digital Prophet at AOL

---

10:00-11:00: Fireside Chat with Rachel S. Haot, CDO and Deputy Secretary of Technology at State of New York

• Rachel S. Haot: CDO and Deputy Secretary of Technology at State of New York
• David Mathison (Moderator): Curator, CDO Summit; Founder, CDO Club

---

11:15-12:15: PR and Communications Panel

• Linda Perry-­Lube (moderator): Chief Digital Officer at RF|Binder
• Thomas Gensemer: Chief Strategy Officer at Burson­Marsteller
• David Richeson: Chief Digital Officer at Fenton Communications
• Steve Rubel: Chief Content Strategist at Edelman
• Scott Schneider: Chief Digital Officer at Ruder Finn

---

12:30-1:30: Lunch, courtesy of LivePerson

---

1:30-2:00: Convert More Visitors to Customers – Secrets to High Impact Targeting

• Alon Waks: Head of Product Marketing at LivePerson

---

2:00-3:00: Broadcasting Panel

• Esmeralda Swartz (moderator): Chief Marketing Officer at Metratech
• Kevin Conroy: President, Interactive and Enterprise Development at Univision
• Marc DeBevoise: EVP & GM ­Entertainment, News & Sports at CBS Interactive
• Jeremy Legg: SVP, Business Development & Multiplatform Distribution at Turner Broadcasting System
• TBA

---

3:15-4:15: Social Media for Social Good Panel

• David Mathison (Moderator): Curator, CDO Summit; Founder, CDO Club
• Cammie Croft: Deputy Executive Director, Chief Digital and Communications Officer at Amnesty International
• Jay Geneske: Director of Digital at the Rockefeller Foundation
• Chrysi Philalithes: Chief Digital Officer at (RED)
• Laxmi Wordham: Chief Digital Officer at Michael J Fox Foundation for Parkinson’s Research

---

4:30-5:00: Keynote

• TBA: Special Guest

---

5:15-6:00: Featured Speaker Ken Kragen: How to Accomplish the Impossible

• Ken Kragen: Producer, We Are The World; Hands Across America; NetAid

---

6:00-7:00: Network Cocktail Reception, courtesy of ObjectFrontier Sofware

---

10:00-11:00: Digital Asset Management

---

11:15-12:15: Social Media for Busy CDOs

• Joel Comm: Entrepreneur, NY Times bestselling author, and new media innovator

---

12:30-1:30: Lunch, courtesy of LivePerson

---

2:00-3:00: The Business of Innovation: How to be a Successful Intrapreneur

• David Gaspar: Managing Director at DDG

---

3:15-4:15: Creativity: The key to Innovation and Increasing Your Bottom Line

• Elizabeth Bryan: Best-selling Chicken Soup for the Soul author/artist

---

7:00-8:00: Continental breakfast, courtesy of Adobe

---

8:00-8:45: From CDO to CEO - Digital Executives Share Career Advice

• David Mathison (Moderator): Curator, CDO Summit; Founder, CDO Club
• Mike Geiger: President & Chief Integration Officer at JWT. Former CDO at Goodby Silverstein
• Jay Rosenzweig: Founding Partner, Rosenzweig & Company
• Chan Suh: Chief Digital Officer and Senior Partner at Prophet

---

9:00-9:45: Digital Duet: Digital Transformation in the Arts and Education

• Sree Sreenivasan: Chief Digital Officer at Metropolitan Museum of Art
• Perry Hewitt: Chief Digital Officer at Harvard University
• Eric Hellweg (moderator): Managing Director, Digital Strategy; Editorial Director at Harvard Business Review

---

10:00-11:00: Advertising Panel

• Angela Wei (moderator): Managing Director at AGENCY (Milk Studios)
• Winston Binch: Partner/Chief Digital Officer at Deutsch LA
• Chick Foxgrover: CDO at American Association of Advertising Agencies
• Carl Fremont: Chief Digital Officer at MEC Global
• Babs Rangaiah: VP, Global Media Innovation and Ventures at Unilever
• Chan Suh: CDO and Senior Partner at Prophet

---

11:15-12:15: From Insights to Engagement

• David Mathison (Moderator): Curator, CDO Summit; Founder, CDO Club
• Ganesh Bell: Chief Digital Officer & GM, Commercial Software & Analytics at GE
• Greg Daniel: Chief Digital Marketing Officer at Nielsen
• Ben Edwards: VP, Global Communications and Digital Marketing at IBM
• Carl D. Marci, MD: Chair & Chief Science Officer at Innerscope Research

---

12:30-1:30: Lunch, courtesy of Adobe

---

2:00-3:00: Entertainment Panel

• Kristen O’Hara (moderator): Chief Marketing Officer at Time Warner Inc.
• Kristin Frank: EVP Connected Content Group MTV, VH1, CMT, LOGO at Viacom
• Thomas Gewecke: EVP & CDO, Strategy & Business Dev at Warner Bros
• Lisa Hsia: EVP at Bravo Digital Media
• Dan Suratt: EVP of Digital Media & Business Development at A+E Networks

---

3:15-4:15: Publishing Panel

• Daniel Heaf (moderator): Chief Digital Officer at BBC WW
• John Cantarella: President, Digital, News & Sports at Time Inc.
• David Payne: Chief Digital Officer at Gannett Co., Inc.
• Paul Cheesbrough: Chief Technology Officer at News Corporation
• Andrew Sullivan: Founder at The Dish

---

4:30-5:30: Keynote

• TBA: Special Guest

---

6:00-7:00: Network Cocktail Reception

---

10:00-11:00: Using Crowdsourcing to Gain Vision & Velocity in Digital Innovation – An Internet of Things Case Study and Live Demonstration of Crowdsourcing

• Mike Martoccia: Director of Strategic Innovation at Brivo Labs
• Mike Morris: GM at [topcoder]TM

---

11:15-12:15: From Cost Center to Profit Center: Redefining the 2nd Screen

• Albert Lai: CTO, Media at Brightcove

---

12:30-1:30: Lunch, courtesy of Adobe

---

2:00-3:00: Leveraging Global Talent: Imagine Talent Without Borders

• Atul Vashistha: Chair and CEO at Neo Group

---

3:15-4:15: How Mobile & Digital Affect Corporate Infrastructure & Hierarchies

• Jose L. Tamez: Managing General Partner at Mobile Search Partners

---

Endorsements:

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.” “The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!” “Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.” “Thanks to David Mathison for his leadership in setting up the inaugural Chief Digital Officer Summit. It was nice to be among my digital colleagues and to share our experiences.” “I was thrilled to be part of this groundbreaking event. Never have I seen in one place a collection of Chief Digital Officers and other senior executives in this fairly new and unique role. It was great to meet one another and learn of the innovations going on at other companies.” “The Chief Digital Officer Summit was a very relevant topic for today’s times. I was impressed by the caliber and diversity of the panel speakers, all of whom had something unique and valuable to offer. A great opportunity to learn from the best.” “David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!” “The Chief Digital Officer Summit was one of those rare conferences that was so engaging the audience fixated on the speakers, rather than on multitasking.” “Great conference, David Mathison! The topics were relevant, the panelists and speakers top notch, the setting was intimate, and the connections were truly valuable for any senior executive in the digital space. Thanks for pulling it together. I really look forward to attending next year.” “Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”