Invalid quantity. Please enter a quantity of 1 or more.
The quantity you chose exceeds the quantity available.
Please enter your name.
Please enter an email address.
Please enter a valid email address.
Please enter your message or comments.
Please enter the code as shown on the image.
Please select the date you would like to attend.
Please enter an email address.
Please enter a valid email address in the To: field.
Please enter a subject for your message.
Please enter a message.
You can only send this invitations to 10 email addresses at a time.
$$$$ is not a properly formatted color. Please use the format #RRGGBB for all colors.
Please limit your message to $$$$ characters. There are currently ££££.
$$$$ is not a valid email address.
Please enter a promotional code.
N/A
Sold Out
Unavailable
Please enter a password with at least 8 characters.
You have exceeded the time limit and your reservation has been released.
The purpose of this time limit is to ensure that registration is available to as many people as possible. We apologize for the inconvenience.
This option is not available anymore. Please choose a different option.
Please read and accept the waiver.
All fields marked with * are required.
Please double check your email address. The email address format does not appear valid.
Please double check your email address. Your emails do not match.
$$$$ requires a number between ££££ and §§§§
US Zipcodes need to be 5 digits.
Postal code may contain no more than 9 letter or number characters.
Please double check your website URL.
All fields marked with * are required.
Your card expiration date is in the past.
Your card CSC needs to be 4 digits.
Please confirm your order: $$$$ You have selected to Pay by Check.
Click OK to confirm your order.
Please confirm your order: $$$$ You have selected to Pay at the Door.
Click OK to confirm your order.
Please confirm your order: $$$$ You have selected to Pay upon Receiving an Invoice.
Click OK to confirm your order.
Your card CSC needs to be 3 digits.
Sofort is only available in Germany and Austria.
Boleto Bancario is only available in Brazil.
PagoFacil is only available in Argentina.
Rapipago is only available in Argentina.
Please enter a valid IBAN number.
You need to accept to charge your bank account.
Your billing zip code needs to be 5 digits.
Please double check your CEP info. The CEP format should be something like 12345-678.
Please double check your tax identifier.
There was a problem saving your address.
There was a problem saving your card info.
There was a problem saving your personal information.
Please select the date you would like to attend.
McAfee Secure sites help keep you safe from identity theft, card fraud, spyware, spam, viruses and online scams.
Copying Prohibited by Law - McAfee Secure is a Trademark of McAfee, Inc.
Unknown card type.
No card number provided.
card number is in invalid format.
Wrong card type or card number is invalid.
card number has an inappropriate number of digits.
Please enter numbers here.
Please enter an integer value.
Numbers must be less or equal to $$$$
All the required fields have not been filled out. Click OK to proceed without all the required information, or click Cancel to finish entering the missing data.
Job titles must be less than 50 characters.
Please enter a donation amount.
Please select an attendee for donation.
There is currently an issue with card submission on Safari with iOS7. Please try again with a different browser or device.
Sorry, invalid event registration form.
Sorry, invalid event or database error.
Sorry, quantity must be a positive integer.
Sorry, you did not select a valid ticket.
Sorry, invalid event organizer email address.
Your order was canceled.
Thank You. Your order has been successfully completed. Your name and email address have been added to the list of event attendees.
Sorry, that option is sold out.
Sorry, that option is no longer available.
Sorry, you entered an invalid quantity. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, you did not select any tickets to purchase. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, there are no tickets left for this event.
The tickets, ticket quantity or date and time you've requested are no longer available, due to previous sales. Please choose a different date, time or number of tickets and place your order again.
Sorry, one or more of the tickets you requested are no longer available for purchase.
Sorry, you need to select the date you want to attend.
Sorry, the promotional code you entered is not valid yet.
Sorry, the promotional code you entered has expired.
Sorry, the promotional code you entered is not valid.
Your session has expired. Try ordering again.
Sorry, your requested ticket quantity exceeds the number provided by your promotional code.
A one day seminar with anthropologist Grant McCracken
Nike’s “Just Do It.” Dove’s “Campaign for Real Beauty.” HBO’s confounding ability to crank out one successful drama after another. Microsoft’s “I am a PC” comeback. How did Quaker manage to lose $1.4 billion dollars on the purchase of Gatorade. Why does the corporation get somethings right and others wrong.
In Chief Culture Officer, anthropologist and consultant Grant McCracken argues that products and ads succeed when corporations capitalize on culture.
Keeping track of culture, understandings its opportunities, avoiding its pitfalls, this is the first order of business for the American corporation and something it does badly. This book argues that the corporation needs an expert in the C-suite who makes culture a full time responsibility, someone to join the CEO, CFO and CIO. What it needs is a Chief Culture Officer or CCO.
Are you ready to make your way to the C-Suite? Are you already in a senior position but would like to sharpen your cultural acumen? Are you already your company's unofficial CCO? As a marketer, planner, media specialist or manager you are uniquely positioned to bring change to the corporation as their Chief Culture Officer.
This participatory one-day seminar will give you a deeper understanding of:
•1. what to know about culture
–changing ideas of gender, body, family, home, self and group
–culture fast and slow, divergent and convergent
•2. how to monitorculture
–tracking the ‘fad, fashion, trend, culture’ continuum
–what to read and watch
•3. how to think about culture
–theory and models that clarify
–reading from surface to depth and depth to surface
•4. how to act on and in culture
–culturematics and other experiments for making culture
•5. how to work with and in corporate culture
–how to create a living, breathing corporation
This boot camp is an interactive learning opportunity; throughout the day we will use case studies following the teaching methodology of the Harvard Business School.
Join us for this one day event and give yourself, and your corporation, the opportunity to reap the benefits of cultural insight.
Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption, Culture and Consumption II, Plenitude, Big Hair, The Long Interview, Flock and Flow, and Transformations. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at C3 at MIT. He has consulted widely in the corporate world, including the Coca-Cola Company, Diageo, IBM, IKEA, Sesame Street, Chrysler, Kraft, and Kimberly Clark. He has served on marketing advisory boards for IBM and the Boston Beer Company. Basic Books has just published his latest book: Chief Culture Officer.
Share Chief Culture Officer Boot Camp
Share Tweet