$175

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ZED451

739 North Clark Street

Chicago, IL 60654

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When you think of cities that are known for the fashion and beauty industry, Chicago rarely comes to mind.

Digital Content Creator /Business Owner Charlotte Betts of Milk and Honee and PR Pro Antoinette Arnold of Authentic Noise want you to know that the fashion and beauty industry is making great strides in The Windy City.

Join Antoinette and Charlotte at River North's posh Zed451 for an inspiring and intimate hands-on brunch (complete with mimosas) where you will be equipped with the tools needed to start and promote your fashion line, as well as local and national media coverage for your brand.

Speakers:

Television feature Emmy Nominated Producer Melissa Perez knows how to take a segment from cold to hot, no matter which way the wind blows, and even before 6 am, her attitude is always, "¡Si se puede!"

Melissa is currently a segment producer for "The Jam” on WCIU. She first started as an associate producer for ”You and Me”, then quickly promoted to line producer before taking over as segment producer, producing live and taped segments featuring everything from local restaurants and festivals to celebrity interviews. Melissa also produced two half-hour specials with Chicago Grammy & Oscar-winning artist, Che ‘Rhymefest’ Smith, titled “Creating History with Rhymefest”: A Black History Month Special and Black History Month: The Movement. on WCIU. Melissa has also worked in front of the camera, co-hosting Chicago White Sox online program, ”Soxperience”.


Style Maven, BeBe Jones has 15 years of experience in styling, writing and teaching all things fashion. BeBe’s written work has been featured in Ebony Magazine, Sister to Sister and Savoymag.com just to name a few.

Additionally, Her company RowAseat1 has partnered with nationally renowned brands such as Nike, Akira, Nordstroms.com, Dicksportinggoods.com. She has styled some of your favorite celebrities including Bryshere “Yazz” Gray, NBC’s Chicago Fire actress Miranda Rae Mayo, R&B singer-songwriter, Ravyn Lenae.


Essence Beauty Writer Samantha Callender is a multimedia journalist whose work ranges from entertainment journalism to pieces highlighting social issues in multicultural communities.

Samantha intersects between entertainment and social matters, believing that pop culture has the power to not only entertain the masses but to educate them as well. Her goal when storytelling is to write pieces that serve as a catalyst to prompt dialogue and activism. Her work can be seen on VIBE, The Source, Essence, The Root, and Cosmopolitan Magazine. Catch her at @OnYourCallender.


Charlotte Betts - Digital Content Curator at Milk and Honee / Owner at pintsizefaith

Having over 10 years of creative writing and digital content creation, through her blog Milk and Honee, Charlotte’s ability to curate unique content has enabled her to work on one of a kind campaigns for nationally renowned brands in the technology, fashion, food, and household industries.

Charlotte has been featured on Windy City Live, Narcity, Red Tricycle, Buzzfeed, Uptown Magazine to name a few. Some of her most recent collaborations include curating digital campaigns for COUNTRY Financial, Eureka, Zappos, Wrigley Park, The Chicago White Sox, and Method just to name a few.

In addition to the above, Charlotte, along with her husband are the owners of successful online apparel shop pintsizefaith.


Antoinette Arnold is the President of Marketing Communications Agency, Authentic Noise. Antoinette has positioned herself as a marketing communications strategists taking beauty, fashion, and lifestyle brands to the next level.

Known as the brand connector, her ability to bridge marketing communications and sales; has enabled her to foster essential relationships, creating opportunities that have elevated her client’s visibility and profits.

Antoinette's agency has garnered partnerships with Tracy Reese and Tadashi Shoji during NYFW. Her client's have been featured in local and national media outlets such as Windy City Live, Good Day Chicago, The Jam, WGN, WGN Radio, Chicago Magazine, Splash Chicago, W Magazine, Essence, Allure, Vogue, Byrdie, Refinery29, Ebony, The Zoe Report, Bustle, House Beautiful and more.


Brunch Sessions:

  • INSIDER LOOK: The Do’s and Don’ts of Pitching Media.

  • Getting Started: A Chicago Guide to Getting Started With Your Fashion & Beauty Brand.


What You’ll Learn:

  • How to pitch local and national stories to the media.

  • How the media decides to cover stories.

  • What it takes to start a fashion and beauty brand in Chicago.

  • Promoting your fashion and beauty brand without breaking the bank.

  • Research! How the media uses it and how you should use it.

Who is This Brunch for:

  • People who are currently employed full time and are working on their fashion and beauty brand on the side.

  • Beauty and fashion business owners: Boutique owners, fashion, accessories, skincare, makeup, makeup artist, hair stylist, fashion stylist, in-house marketing and PR employees.

  • People ready to start a fashion and beauty brand.

The brunch Includes:

  • A workbook - roll-up your sleeves and work while you learn and eat

  • Brunch and mimosas

  • A gift bag valued over 80$ for all attendees

  • Networking

  • Giveaway: One lucky winner will win a strategy session with Antoinette Arnold, pintsizefaith gift pack, Mario Triccoci gift certificate and more!


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Date and Time

Location

ZED451

739 North Clark Street

Chicago, IL 60654

View Map

Refund Policy

No Refunds

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