"Leadership Lessons for Marketers: Pace, Inspiration and Millennials"
For years we've been hearing about how hard millennials are to manage. Maybe they aren't the problem. It's not about finding a new way to lead, it's about doubling down on tried and true methods of leadership. Marketing
leaders are in a unique position to be examples to the rest of the organization. Learn how to become the pace car for your organization, setting the tone for culture and communications. Hint: it's a little art and science. This is not just about "leadership," it's about learning to be the best leader that you can be for your organization.
During this session, attendees will gain insight into:
How to integrate brand reputation, internal communications and culture to help lead business strategies and sales enablement
Driving innovation and change while creating significant revenue growth
Key approaches for adopting and institutionalizing these cultural characteristics
Real-world examples of internal branding and effective communication
ABOUT THE SPEAKER:
Chief Marketing Officer , Coyote Logistics
Jodi is the first CMO of Coyote Logistics, one Chicago's great entrepreneurial success stories. The company grew from start-up to its $1.8B acquisition by UPS in less than 10 years.
Jodi joined Coyote Logistics in 2011 and has since built the marketing and communications program from scratch. She is at the helm of brand reputation, lead generation, strategy, and sales enablement, combining her editorial, marketing, and entrepreneurial experience with her love for Coyote’s people, culture, and industry.
Prior to Coyote, Jodi held a number of marketing, operations and strategy roles as a four-time entrepreneur.