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Charleston AMA Nonprofit Marketing Coffee Talk - December

Charleston American Marketing Association

Friday, December 8, 2017 from 8:00 AM to 9:00 AM (EST)

Charleston AMA Nonprofit Marketing Coffee Talk -...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Charleston AMA Members   more info Ended Free $0.00
Non-Members   more info Ended $10.00 $0.00
Students   more info Ended Free $0.00

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Event Details

ROI for your PR: Attaining it and measuring it


In today’s data-driven business environment, it is essential to track ROI for all marketing efforts and adjust strategy accordingly. But how do you know if your PR efforts are driving results? This session will focus on multiple techniques for measuring what matters and maximizing PR placements.


Our guest is Melanie Mathos, senior vice president at Lou Hammond & Associates. Melanie specializes in integrated marketing, public relations and social media. She oversees a portfolio of accounts representing industries ranging from technology to real estate and nonprofit to travel. She spent eight years at Blackbaud serving in advertising and public relations, and authoring numerous thought leadership articles on nonprofit public relations. Melanie has served on various charity boards, including her current role at the Coastal Community Foundation. A Michigan native, Melanie, her husband and two children live in Charleston.


Coffee and pastries provided.

Have questions about Charleston AMA Nonprofit Marketing Coffee Talk - December? Contact Charleston American Marketing Association

When & Where

Coastal Community Foundation
635 Rutledge Ave.
Suite 201
Charleston, SC 29403

Friday, December 8, 2017 from 8:00 AM to 9:00 AM (EST)

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Charleston American Marketing Association

Experience all that the Charleston American Marketing Association has to offer. AMA Charleston's number one goal is to provide a forum for growth and success. We do this by delivering relevant programming for marketers at all levels, organizing dynamic networking events for you to connect and exchange ideas with energetic marketing professionals, and by providing you with access to current and evolutionary marketing methods. AMA Charleston members are new and experienced marketing professionals representing industry sectors from higher education to advertising agencies to non-profits. Marketing professionals join AMA Charleston to expand their careers with networking, education, resources, events, industry news, and job opportunities.

Refund policy: Because of our commitment to speakers, venues and other attendees, please review our refund policy. A full refund of your registration fee will be issued if we cancel an event. A full refund of your registration fee will be issued if you notify us by phone or email at least 3 business days before an event begins. No refunds will be issued on the day of an event, regardless of attendance.

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