Free

Changing the Narrative about Aging Workshop Age Friendly Jeffco

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Jefferson County District Attorney Building

500 Jefferson County Parkway

Golden, CO 80401

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Do you work with, advocate for or communicate about older people aging and ageism? Are you a policy-maker who cares about older adults and wants to advance age-friendly communities? Are you someone who simply cares about addressing ageism and creating a community and economy in which people of all ages can thrive?

If so, join us for this special workshop for those involved in making Jefferson County an age-friendly community.

You'll learn:

  • Why telling a new story about aging and ageism is so important
  • What the general public believes about older people and about aging in America •
  • What ageism is, and how when ageism is directed against older people, the harmful effects it has not only on older people but also on our communities and the economy
  • The benefits to older adults of having positive views of aging
  • Evidence-based messaging and communications strategies based on three years of research by FrameWorks Institute that have been proven to shift public opinion in a positive direction, to increase support for age-friendly policies and to decrease bias against older people
  • How words and phrases in common use can have negative consequences that we don't intend because they reinforce ageist attitudes and prejudicial stereotypes about older people

You'll also practice using the new frames and messages, and you'll leave with some concrete tips and tactics for using the new frames and sharing them with those around you.

The workshop will be facilitated by Janine Vanderburg, a FrameWorks Institute certified master trainer.

The workshop is brought to you by Changing the Narrative in Colorado, a partnership of NextFifty Initiative and Rose Community Foundation. Our goal is to change the way Coloradans think, talk and act about aging and ageism, to create communities and a Colorado in which people of all ages thrive.

Sponsors are:

  • Aging Well In Jefferson County
  • Jefferson County Council on Aging (JCCoA)

REGISTER NOW: The workshop is free, but you must register in advance. Spots are limited, so please sign up quickly.

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Date and Time

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Jefferson County District Attorney Building

500 Jefferson County Parkway

Golden, CO 80401

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